While Toyota wouldn’t confirm the news, an official said they’re evaluating what’s next
- The BMW Z4 and Toyota Supra will reportedly go out of production in 2026.
- Toyota wouldn’t confirm the news, but an official said they’re “evaluating what’s next.”
- Sales figures for both the Z4 and Supra have been on a downward trend, impacting the decision to continue production.
Earlier this year, reports suggested BMW was planning to kill the Z4 when the current model reaches the end of its life. It appears the car now has a date with destiny as Automobilwoche is reporting the Z4 and Toyota Supra will go out of production in 2026.
The news originally slipped under the radar as the report was focused on issues facing Magna Steyr, which builds both sports cars in Austria. It noted the company was laying off 500 employees at their Graz facility as production of several models – including the BMW 5-Series, Jaguar E-Pace and I-Pace, and Fisker Ocean – have already or will soon come to an end.
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Auto News asked Toyota about the future of the Supra, but was told there was “nothing to announce at this time.” However, when pushed for more information, Toyota Motor North America Group Vice President Dave Christ said, “We partnered with BMW and it’s been successful.” He went on to say “we’re evaluating what’s next.”
While that’s open-ended, Christ said “I think if we want to build something, we’ll figure out how to build it.” This suggests Toyota could potentially go it alone on a future Supra, although that would likely be hard to justify.
Supra sales in the United States have been modest at best as 6,830 units were sold in 2021. That number dropped to 4,952 units in 2022 and a dreadful 2,652 units last year.
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First quarter sales suggest we can expect another drop this year as only 484 units were sold through March. If that trend holds, the company could end the year with less than 2,000 sales. For comparison, Toyota sold 2,041 GR86s in the first quarter with an impressive 1,364 units coming in March alone.