Category: Digital Marketing

With a surge fueled by accelerating digital transformation initiatives, the rise of account-based marketing (ABM), and enterprises’ increasing focus on measurable revenue impact from marketing activities, the global B2B Demand Generation Service…

Contentstack is rolling out new agentic artificial intelligence (AI) capabilities allow brands to create real-time, contextually-relevant digital experiences. Agent OS is being billed by Contentstack officials as a breakthrough that ushers in…

The annual analysis ranking the world’s leading agencies, B2B Marketing’s The B2B Marketing Global Agencies Benchmarking Report for 2025 paints a clear picture of a B2B agency landscape in motion. While established…

Accenture has acquired MomentumABM, a growth consultancy headquartered in the UK, recognized for advancing account-based marketing (ABM) strategies. Founded in 2011, MomentumABM provides B2B marketing advisory services across the full marketing ecosystem—from customer…

Is lead nurturing still relevant in a world of intent data, artificial intelligence (AI) everywhere and highly personalized ABM campaigns? The simple answer is “yes.” But it’s undeniably becoming more challenging. Budget…

Started as a project in a Toronto garage seven years ago, Token Creative Services is a thriving full-service creative agency that collaborates with innovative brands making positive environmental or social change. “We’re…

Marketing is at the forefront of a transformation being driven by artificial intelligence (AI). AI implementation is transformational at scale, but it is not uniform. To gain an understanding of the integration…

As part of its Fall Spotlight product showcase at INBOUND, HubSpot today has unveiled updates to Sales Hub and the all-new artificial intelligence (AI)-powered CPQ for Commerce Hub to help reps leverage the…

As artificial intelligence (AI) becoming increasingly embedded across both R&D and GTM workflows, integration is varying significantly by the growth stage of the company.. That was one of the top findings from…

Olto has raised $5.1 million in pre-seed funding for their artificial intelligence (AI) demo engineer that enable B2B sales, solutions, and marketing teams to deliver personalized demos that communicate the product’s highest…

CaptivateIQ has launched the next generation of its platform that combines incentive compensation management with sales planning capabilities into one, artificial intelligence (AI)-infused workspace. With the announcement, CaptivateIQ helps both operations and…

The evolving landscape of sales leadership has ushered in a new era— one where the chief sales officer (CSO) is no longer defined solely by their ability to drive numbers, but by…

StackAdapt has rolled out the first Snowflake Native App. Available on the Snowflake Marketplace, the first demand-side platform to launch a Snowflake Cortex-powered Snowflake Native App within the Snowflake ecosystem, turning complex data…

Artificial intelligence (AI) tools are being used by go-to-market teams to move faster— but without customer context, those tools can only go so far. To address this gap, HubSpot is introducing the…

The adoption of artificial intelligence (AI) tools by marketing and sales professionals continues to grow but specific training for the duties they are performing continues to lag behind. New research from General Assembly…

Clari and Salesloft, two revenue orchestration category leaders, have reached a definitive agreement to merge. Executives from the two companies said the new company will serve over 5,000 organizations globally across all industries –…

Artificial intelligence is no longer just a buzzword— it’s a game-changer for B2B marketers looking to scale smarter and grow faster. This playbook from Demandbase and Demand Gen Report, “AI Meets ABM:…

The world of sales is dramatically changing, with demand for greater speed and immediate decision-making rendering traditional approaches obsolete. Traditional sales and marketing methods lead to a shocking $2 trillion in wasted…

The automotive industry has long operated on the principle that customers need to “kick the tires” before making a purchase. But what happens when the showroom door becomes a barrier rather than…

This October, we’re bringing the energy, innovation and insight of B2BMX to Advertising Week New York 2025— and you’re invited to be a part of it. B2BMX will anchor a dedicated pavilion…

HG Insights is expanding its offerings,  due in part to a recent acquisition. The California-based company has launched its Revenue Growth Agentic Ecosystem, an artificial intelligence (AI)-driven GTM solution that combines unified…

The use of artificial intelligence (AI) is filling the gap of the increasing need of B2B content without a corresponding increase in budget, according to a recent report from 10Fold. The AI-First,…

Agentic artificial intelligence (AI) company Landbase has acquired Adauris, the startup creating custom intent signals through content generation, leveraged by B2B companies to identify, engage, and convert high-intent leads through distributed content….

“What did you learn at camp this year?” When we were kids, that would be the first question from our parents when we got picked up or came home from camp. And…

Here’s how to transform these common marketing mistakes into actionable momentum and strategic wins For marketing leaders, the start of a new fiscal period often brings a mix of urgency and uncertainty—…

Madison Logic and ZoomInfo announced this morning they are entering into an agreement that will combine industry-leading go-to-market (GTM) intelligence solutions for a more effective, efficient, and personalized buyer journey The strategic partnership between Madison Logic, a leading…

Today is the go-home day for  2025 #B2BMX Summer Camp but we are going to run through the tape strong with two webinars that explores the trends, tech, and tactics B2B teams are using…

Businesses that fully leverage public relations (PR), as part of their go-to-market (GTM) strategy enjoy stronger revenue performance, greater brand trust, and a distinct competitive edge. That is the conclusion from the…

We are excited for Day 3 of the 2025 #B2BMX Summer Camp. Hosted by #B2BMX and Demand Gen Report, today features two programs to get you set for the rest of the year…

Tariffs, trade wars, cyber threats, and economic uncertainty are resetting budget expectations, signaling a shift toward more cautious growth planning, according to Forrester’s 2026 Budget Planning Guides. Organizations are now planning and preparing…

Day 2 of the 2025 B2BMX Summer Camp features two leaders in the B2B marketing industry that are very familiar to the Demand Gen Report community. We have tapped into the spirit of our…

On their Intelligent Revenue Platform, Xactly in now offering Intelligence AI Agents that transforms how Sales Performance Management (SPM) practitioners operate amidst shifting market. These AI Agents enable leverage the company’s proprietary…

The 2025 B2BMX Summer Camp starts today, a week-long online experience offering marketing and sales executives seven opportunities to enjoy the art, science, sport and friendly competition of their craft. Hosted by #B2BMX…

Everyone agrees that artificial intelligence (AI) is a major new technology platform that is going to transform how work is done. Initially, AI will be utilized to enhance a worker’s quality of…

When it comes to digital marketing, The Search Labs in an agency focused on helping local businesses in healthcare, legal, and service-based industries grow. However, they face a common challenge— bridging the…

The wait is almost over! The 2025 #B2BMX Summer Camp — a week-long online experience offering marketing and sales executives seven opportunities to enjoy the art, science, sport and friendly competition of their craft. Hosted…

B2BMX Summer Camp brings friends old and new together for a weeklong digital summer camp, where we’ll roll up our sleeves and explore some of the industry’s latest trends and best practices…

Hightouch has rolled out a new tool that will ensure customer data produces usable profiles that adapt to different use cases. Adaptive Identity Resolution is aimed at brands that struggle to unify…

DemandScience is offering a new audience activation solution that brings together account- and persona-based targeting across digital channels, helping marketers eliminate the media waste of more traditional targeting. Digital Audiences enables marketers…

Subscription-based go-to-market services company 2X has acquired Outbound Funnel, a revenue operations consultancy specializing in AI-powered sales engagement and revenue intelligence platforms across the modern GTM technology stack. As the longest-standing partner…

Generative artificial intelligence (AI) tools are increasingly essential to marketers, and new research is shedding light on the extent to which AI agents add value to collaborative marketing efforts. A large-scale study…

Pricefx has 125 specialized artificial intelligence (AI) Agents to enable B2B companies protect margins, recover revenue, and respond to market shifts in real time. Besides those ready-to-run being offered, companies can create…

Account-based marketing (ABM) once operated like a skilled craftsman’s workshop. Marketers carefully selected their tools, meticulously researched each target account, and hand-crafted personalized campaigns one by one. Artificial intelligence (AI) is changing…

Webinars remain one of B2B marketing’s most powerful tools, but the landscape has shifted dramatically. With budgets tighter and expectations higher, the difference between a successful webinar strategy and a wasteful one…

As B2B marketers work to modernize go-to-market strategies and scale impact, Lisa Cole, Chief Marketing Officer at 2X, has authored a modern alternative to the traditional sales funnel—built to attract today’s self-directed buyers…

ValueSelling Associates has launched Val, the first ValueCoach AI avatar that integrates a value-based sales methodology with personalized, real-time skills development. Representing a breakthrough in AI-powered sales coaching, Val is designed to help…

Marketers are taking on more responsibilities in their roles. Interestingly, this trend is more pronounced among marketing executives and is more associated with revenue growth than with team downsizing. That is the…

Net Conversion recently announced new artificial intelligence (AI)-powered features within Conversionomics, its proprietary MarTech platform that provides media and analytics strategy for their client partners. Launched in 2008 as a data management…

Artificial intelligent (AI) and the current economic climate have vaulted revenue operations (RevOps) into a strategic business leadership role, according to a new study released by Salesloft in partnership with Wakefield Research….

Between being on the defensive in (or the losing end of) various lawsuits and aggressively pushing the artificial intelligence (AI) envelope in both organic and paid placements, Google has grabbed the lion’s…

B2B ad dollars are increasingly being used for Connected TV (CTV) campaigns. But advertisers often hesitate to appropriate marketing budget to the strategy because they’re unsure about what type of content would…

A recent Salesforce report details just how much artificial intelligence (AI) tools are being used in the workplace today. The company’s Slack Workforce Index revealed a significant increase in AI adoption and excitement among…

The 2025 ABM Benchmark Survey is live, and we need your voice to drive the future of account-based marketing. Your insights will inform the findings that ABM professionals across industries rely on…

Deeto, an artificial intelligent (AI)-native platform turning authentic customer voice into an engine for growth, recently finished a Series A fundraising campaign for a total of $12.5 million. The company will use…

Nearly three quarters of respondents in a new report from Integrate and Demand Metric reported their lead data is inaccurate, outdated, or non-compliant that impacts their pipeline. The report found approximately 75%…

Earlier this month, Leadpages  announced its acquisition of Glorify, an intuitive design platform for creating high-performing marketing assets. Glorify’s design tools are now integrated into the Leadpages platform, streamlining campaign creation by enabling…

Arts & Crafts is the cornerstone to every summer camp and 2025 #B2BMX Summer Camp is no exception! Join Counselor Morgan J. Ingram, a 4X LinkedIn Top Voice, around the strategy circle as he teaches you…

A well-told campfire story has the power to draw people in, grabbing attention and sparking meaningful connections. Compelling thought leadership can do much the same. At the 2025 #B2BMX Summer Camp, we are…

Historically, incentive compensation has been synonymous with sales teams— commissions, bonuses, and performance-based pay structures designed to close deals. But in today’s business landscape, performance is no longer just about closing deals….

Conveyor, a software company focused on automating customer trust workflows in enterprise sales, has raised $20 million in new funding. The company develops agent-based AI tools that streamline security reviews and automate…

The most memorable times at summer camp is the stories your friends share with about their experiences— and 2025 #B2BMX Summer Camp is no different. Grab a seat by the campfire on Aug. 13 at…

Looking to expand their B2B capabilities, LiveOne has announced a strategic partnership with Synervoz Communications to accelerate the development of voice-enabled experiences integrated directly into native devices and operating systems. With Synervoz’s Switchboard…

Conga research shows a stark truth for revenue leaders and their teams: inefficiencies in revenue operations are more than just speed bumps in the process. With 97% of decision-makers expecting increased pressure…

Madison Logic recently announced a new integration with Convertr to streamline lead management workflows and increase transparency in ABM. Through an API integration, marketers will be able to accelerate time to market, gain…

Salesforce recently released Agentforce 3, an upgrade to its digital labor platform that gives companies the visibility and control to scale artificial intelligence (AI) agents without compromise. With a new Command Center for…

MNTN is partnering with ZoomInfo, a go-to-market (GTM) intelligence platform company, to help B2B marketers reach the right business decision-makers through streaming TV ads. MNTN advertisers can now tap into ZoomInfo’s 100M+ decision-makers…

As the recent 2025 Demand Generation Report Benchmark survey showed, scaling personalization is a top priority for B2B marketers. But there are pitfalls that need to be monitored to ensure a positive…

Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge is proving…

Set for the week of August 11, the 2025 #B2BMX Summer Camp is a week-long online experience that invites marketing and sales executives to enjoy the art, science, sport and friendly competition of their…

For marketing agencies working with home service and trade clients, one of the biggest challenges is attribution. How do you quantify the value of phone leads? How do you ensure your marketing…

Infuse and Impartner have comes together in a strategic partnership designed to transform how vendors and their partners activate demand. The integration offers channel ecosystems to quickly launch turnkey, vendor-approved programs directly…

Webinars have long been a staple in the B2B marketer’s toolkit, but the landscape is changing faster than ever. Today’s audiences demand flexibility, personalization, and on-demand access, driving businesses to rethink how…

CallMiner, a provider of artificial intelligence (AI)-powered conversation intelligence to improve customer experience (CX), has acquired VoCalls, a voice-first conversational AI and automation platform. The deal will result in CallMiner combining its…

When it comes to B2B marketing conetnt, David can still beneath Goliath with well-crafted insights. That is one of the key takeaways from the 2025 Edelman-LinkedIn B2B Thought Leadership Impact Report, where 53%…

Agentic artificial intelligence (AI) decisioning platform Wunderkind recently released Build with Wunderkind— an API-first integration suite designed to meet brands and developers where they are. As more organizations seek to balance performance with…

As part of The 2025 #B2BMX Summer Camp, Josh Baez, Sr. Demand Gen Manager at NetLine will lead a Survivor-themed webinar focused field guide to staying in the funnel and winning the pipeline…

In today’s fast-paced business world, boosting seller productivity is a top priority for organizations aiming to grow and succeed. A new strategy is making waves, focusing on using comparative analysis, prioritizing seller…

As the B2B marketing industry moves into the second half of the year, organizations are reevaluating their strategies, budgets, and priorities to align with shifting customer expectations, technological advancements, and heightened demands…

To support its continued investment in GTM-1 Omni, Landbase has raised $30 million in Series A funding. GTM-1 Omni is the company’s proprietary domain-specific artificial intelligence (AI) model seeking to accelerate go-to-market…

What is the best way to reach B2B buyers? For many, it is one that involves little or no human interaction. In a survey from Gartner, 61% of B2B buyers said that…

Informa TechTarget and Salesloft are offering a new integration designed to help their customers build and accelerate pipeline, concentrating on efficiently identifying and effectively engaging prospects in an active buying journey. The…

The use of artificial intelligence (AI) in having considerably impact at Salesforce, as CEO Marc Benioff said the company is accelerating its use in automating workloads. “AI is doing 30 to 50%…

Last week, Pipeline360’s Matt Hummel detailed the challenges the B2B industry is currently facing in an article titled Driving the Downturn— How B2B Marketers Can Navigate Economic Headwinds. This article offers a…

The wait is over! The 2025 #B2BMX Summer Camp schedule is here — a week-long online experience that invites marketing and sales executives to enjoy the art, science, sport and friendly competition of their craft….

With potential buyers worldwide not able to attend a tour of facilities in person, the opportunity to hold hybrid events is growing for companies. But how can businesses replicate the in-person experience…

Athean is a new artificial intelligence (AI)-driven prospecting and engagement platform aiming to transform how sales teams win deals. Athean unifies sales data and tools that reps use daily— from CRMs and…

While artificial intelligence (AI) role in B2B marketing to rise, a new survey details how organizations that prioritize AI strategy, data infrastructure and upskilling now will be best positioned to compete—and win—…

With an eye towards delivering the most comprehensive artificial intelligence (AI)-powered revenue growth intelligence (RGI) solutions on the market, HG Insights has acquired TrustRadius. This strategic acquisition unites HG Insights’ market and…

Survey results presented at the recent Gartner Marketing Symposium/Xpo showed that digital channels now account for 61% of total marketing spend, The annual Gartner 2025 CMO Spend Survey of 402 CMOs and other marketing…

Madison Logic recently unveiled two strategic innovations focused on challenges faced enterprise marketers today— turning complex buying committee insights into meaningful engagement that drives revenue. The Account-Based Marketing (ABM) activation platform company…

A report released last week finds a strategic shift is underway in B2B marketing execution, as marketers prioritize artificial intelligence (AI)-driven campaigns and focus on personalization to boost performance and ROI in…

The world is in a strange place right now. Tariffs, layoffs and economic uncertainty are casting a lengthy shadow over the global economy. Projected annual global growth of 3.3% at the start…

Informa TechTarget has announced a strategic partnership and integration with Outreach, the workflow-first sales execution platform. The integration enables mutual customers to connect the dots between active buyer research and sales engagement…

In today’s competitive B2B landscape, marketing teams face increasing pressure to deliver qualified leads and drive revenue despite limited resources. Account-based marketing (ABM) has emerged as the strategic solution, allowing organizations to…

The power of incentive compensation extends far beyond traditional sales commissions. It is now a key driver of organizational growth as businesses adapt to new economic challenges and competitive landscapes. According to…

Oktopost announced the acquisition of Milk Video, a video creation company focused on simplifying short-form video editing for marketers. The acquisition reinforces Oktopost’s commitment to helping B2B marketing leaders create more impactful content…

An astounding 96% of B2B marketing leaders are revising their company’s strategies due to the current challenging economic environment, incorporation of artificial intelligence (AI) tools and a generational shift in the industry,…

Revenue enablement company Mediafly has completed the announces the acquisition of Appinium. The deal adds the number one Salesforce-native learning management system to Mediafly’s product suite, consolidating marketing, sales, service and learning data…

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end traditional ‘do-not-reply’ marketing. Powered by autonomous artificial intelligence (AI) agents that act as always-on…

Does your marketing organization have performance quotas? Which tools and/or tactics are you planning to test and/or deploy in 2025? What are the priorities in terms of your demand generation goals? Those…

B2B marketers love search marketing and there’s a good reason. Search is a major part of most buying processes. It’s such a vital element of the buying process that it can actually…

Influencer marketing has made its way into the B2B playbook, transforming how brands build trust and connect with buyers. Brands are increasingly relying on creator-led content to leverage trust and credibility with…

Companies often expand their product lines— multiple times even— without staff support levels increasing. This results in “shadow” sales and proposal teams taking on additional responsibilities that results in workers becoming frustrated…

With over 75% of HubSpot customers using ChatGPT, the company is now offering a new tool to make it easier for customers to apply research and analysis to their own customer data…

A recent report by DecisionTelecom takes a deep dive into how SMS marketing is now a core part of marketing strategy, with artificial intelligence (AI) enhancing its impact. Based on insights from 546 marketing professionals,…

Contentstack recently announced the addition of real-time audience insights, intelligent content recommendations, and omnichannel journey orchestration to Contentstack EDGE. As a fully-integrated adaptive digital experience platform (DXP) that combines content and data,…

Invoca has signed an agreement to acquire Symbl.ai, an AI-driven human intelligence platform. The deal brings Symbl.ai’s broad set of AI capabilities into the Invoca platform, empowering companies to drive revenue through a modern…

Mural’s 2025 Global Go-to-Market (GTM) Alignment Gap Index uncovered that GTM teams made up of sales, marketing, and research and development (R&D) departments are often working toward different goals as decision makers and…

DemandGenReport.com is pleased to announce the hiring of James Hickey as the new editor at the website owned and operated by Emerald, the nation’s leading tradeshow company. Vito Salvatore, Associate Publisher of…

Why it’s time to rethink ecommerce for the modern B2B customer Think about the last time you bought something online—maybe a pair of shoes, a new coffee maker or a replacement part…

Apollo.io, a leading AI-powered go-to-market sales platform, recently announced the appointments of Marcio Arnecke as Chief Marketing Officer (CMO) and Adam Carr as Chief Revenue Officer (CRO). These strategic hires mark a…

A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company revenue compared to the year before. With budgets stagnant, CMOs are seeking productivity gains…

Across AI has released the Across AI Sales Platform to help B2B sales teams hit their quotas faster and more consistently. The Across AI Sales Platform is powered by a collection of…

As B2B buyer behavior continues to evolve rapidly, marketers are under pressure to rethink traditional engagement strategies and embrace a more data-driven, buyer-centric approach. In this Q&A excerpt from the recently released…

Which content formats do you plan to invest more in through 2026? How would you describe your current ability to measure campaign attribution and influence? What best describes your current approach to…

A recent study by Ignition found that 82% of advertising and marketing agencies are delaying or cancelling hiring and investments as 63% suffer from unpredictable cash flow. Ignition 2025 Agency Pricing and Cash…

School may be out for summer, but that doesn’t mean the learning stops! In fact, we’d argue it’s the best time to explore new concepts, tactics and creative vehicles, especially when the…

A recent report from CaptivateIQ uncover key areas for improvement in how to use incentives to drive organizational growth. In its annual State of Incentive Compensation Management Report, based on a survey of…

For CMOs, finalizing the annual marketing budget is just the beginning. The real work lies in translating those numbers into impact. Great CMOs don’t just allocate funds— they turn budgeting into a…

For global technology leader Unisys, effectively targeting and engaging high-value prospects across its vast market became a challenge. With a limited sales team and an extensive list of potential accounts, the company…

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing authentic, employee-driven content and integrating…

Expandi Limited and Kompass have entered an alliance aiming to redefine how businesses connect, market, and grow by leveraging cutting-edge technology and unparalleled data resources. The agreement covers multiple strategic areas that…

HubSpot is set to expand access to one of their AI agents: Breeze Customer Agent. Starting next month, it will be available to all Pro and Enterprise customers. With an eye on helping businesses scale…

During a long holidaqy weekend, there’s no better way to get back in the zone than exploring actionable strategies to elevate your lead generation efforts. Watching a webinar or two on modern…

As technology continues to evolve, the landscape of B2B buying is undergoing a significant transformation. With digital tools advancing rapidly, buyers increasingly have access to advanced capabilities, leveraging machine learning and AI,…

B2B buyer engagement is entering a new era — one that caters to self-service research and defined by digital-first experiences, hyper-personalization, and data-driven decision-making. With B2B buyers being more informed and independent…

ServiceNow and Xactly recently announced a collaboration to provide the sales industry enhanced visibility into Sales Performance Management by integrating with ServiceNow Sales and Order Management (SOM). This integration will empower ServiceNow…

Infolinks announced a direct integration with Infillion to give the company’s brand and agency clients immediate access to’ proprietary placements and inventory across 25,000+ premium direct publishers. A premium advertising marketplace known…

A newly released Gartner survey found 73% of CSOs are prioritizing growth from existing customers for 2025. The findings were revealed during the Gartner CSO & Sales Leader Conference, taking place in…

Gong is partnering with Microsoft to integrate Gong’s industry-leading revenue AI platform with Microsoft’s productivity applications and Microsoft 365 Copilot and agents ecosystem. The Gong Revenue AI Platform captures and contextualizes customer…

Salesloft announced the expansion of its AI capabilities with 15 new autonomous agents that reduce manual work and accelerate sales execution. The new agents are designed to act, not just analyze—they are…

Between Apple’s latest iOS updates and Google’s year-old spam policies, email marketing is facing serious headwinds — and no brand, big or small, is immune. From enterprise tech to consumer goods, we’ve…

Infolinks is collaborating with StackAdapt to enable advertisers to tap into Infolinks’ brand-safe, curated supply across more than 25,000 publishing partners. The partnership between Infolinks, the advertising marketplace known for curating high-performing…

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical maintenance and emergency needs,…

The 2025 State of B2B Pipeline Growth Survey from Pipeline360 reveled how marketers are navigating the challenges and opportunities of pipeline growth in today’s business landscape. The survey found top-performing marketing teams…

Engage is the latest offering from BombBomb, an enterprise-class platform designed to help sales pros cut through inbox noise with face-to-face video. By incorporating video into their sales strategy, pros can more…

Companies over the last year and a half have developed “AI digital workers” to replace headcount to provide faster growth. But the reality is of underwhelming performance and flatlining pipelines. To help…

Projections estimate the SMS marketing industry will reach $9.96 billion by 2030, which means brands, creators and public figures are doubling down on SMS as a powerful way to build meaningful relationships…

Fullstory, a leading behavioral data company, has appointed of Chad Gold as its chief financial officer (CFO). Gold brings over two decades of financial leadership experience in high-growth technology companies to Fullstory,…

Ammunition, a full-funnel advertising agency, announced a strategic reorganization to usher in a new era of tech-driven creative innovation. As part of this realignment, the agency has appointed Jonathan Hayes as Chief…

In 2025, 89% of businesses are using video as a marketing tool as it increases engagement and has a high ROI compared to other initiatives. Video has been a buzzword in marketing for years, and…

Pipeline360’s 2025 State of B2B Pipeline Growth survey found why top-performing marketing teams are excelling as well as uncovering the biggest challenges facing B2B marketers. Economic uncertainty is the biggest challenge, cited by…

Siemens Digital Industries Software recently announced its intention to acquire Wevolver. The deal will expand Siemens audience reach, enhancing the Supplyframe product portfolio, and combining digital marketing and integrated campaign programs that…

Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to 2025. Economic uncertainty for the months ahead. Are you feeling overwhelmed by your B2B…

Blackthorn has launched a suite of advanced event capabilities that empower planners to drive engagement and show impact from their system of record. Blackthorn, the leading Salesforce-native event management platform that allows…

As companies expand, they can struggle to keep up with the demand for automated data analysis. The business relied on ineffective systems to track customer interactions, manage sales, and execute targeted marketing strategies….

After many years of fun under the Scottsdale sun, the B2B Marketing Exchange is making big moves to the Golden State. It was a difficult decision to make, but the team and…

As the new year started, there was renewed optimism for the growth of attendance for in-person events and conferences. This was exemplified by the American Express Global Business Travel (Amex GBT) annual Global…

Xactly has announced the general availability release of Xactly Design, an industry-first product for incentive plan design, and two new platform-enabled solutions with it Xactly Design, an industry-first product for incentive plan…

B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate silos, and make it harder to achieve impactful content acceleration. With growing pressure to…

Demandbase has made available its Marketplace and Developer Portal, a hub for integrations and partners built to simplify go-to-market (GTM) execution through connected data and workflows. With the Marketplace, customers can tap…

“Should we translate our ads?” Working at a global B2B marketing agency, this is a common question, particularly via in-region media teams. It’s an interesting one that usually triggers debate over the…

Business leaders are under pressure to deliver value with artificial intelligence (AI) agents, but are struggling to operationalize them. To meet this need, Gong, a leading revenue AI company, is launching more…

In a social media landscape dominated by algorithm changes, email newsletters have emerged as valuable relationship builders. The rise of Substack and the popularity of daily newsletters from Morning Brew and Axios…

In today’s competitive B2B landscape, marketing teams face increasing pressure to deliver qualified leads and drive revenue despite limited resources. Account-based marketing (ABM) has emerged as the strategic solution, allowing organizations to…

Goldcast, the AI-powered B2B video content platform, is now offering Goldcast Recording Studio, empowering B2B marketers to create polished, on-brand video content without the cost, complexity, or fragmented workflows of traditional production….

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and evolving…

Madison Logic, a leading global digital Account-Based Marketing (ABM) activation platform, announced the launch of ABM Audio Advertising to enable B2B marketers to leverage the growing popularity of audio channel content in their…

Companies are grappling to not all incorporate artificial intelligence (AI) into their day-to-day processes. B2B marketers specifically are putting an emphasis on using AI to boost the efficiency and output of their…

As the global marketplace evolves at an unprecedented pace, Gartner identified the seven key commercial threats facing chief sales officers (CSOs) in 2025 that could significantly impact their strategic priorities and commercial…

Imagine this: you’ve just finished your morning coffee, feeling optimistic about today’s prospecting calls, only to find an empty Zoom room staring back at you, mocking your preparation. Does that hit a…

The slate of webinars for this year’s Master Campaign Optimization has been announced starting April 21. With 75% of respondents to Demand Gen Report Benchmark Study cited Improving Campaign Results as their…

DemandScience has acquired two companies to further their investments in AI-driven products that provide marketers with intelligent predictive analytics and data-powered strategies. The acquisition announced April 9 are for Bound, a leader…

Many businesses, especially small and medium sized businesses (SMBs), don’t know where to start with AI. And with business moving at warp speed, teams are struggling to keep up. Marketing tactics that…

The role of BDRs and SDRs is evolving, shaped by advances in AI, buyer behavior, and the need for more strategic engagement. In “The 2025 Science of B2B BDR Benchmark: Succeeding in…

When asked to rank their organization’s top priorities, 75% of respondents to Demand Gen Report’s Benchmark Study cited Improving Campaign Results as their top priority. In light of that, we are hosting the 2025 B2B…

Given the complex nature of customers’ businesses and needs, sales teams must serve as trusted advisors who deeply understand each customers’ strategic priorities, business needs, and how to meet them. Celonis is…

The world of B2B demand generation marketing is at a pivotal turning point. Artificial intelligence (AI) has evolved from a tool for automation and optimization to a driver of strategic decision-making. As…

Informa TechTarget and Demandbase have entered into a strategic partnership designed to help mutual customers drive better business outcomes and ROI from account-based marketing (ABM) initiatives. By combining Informa TechTarget’s account- and…

The Customer Data Platform (CDP) market is undergoing a seismic shift.   Legacy players such as mParticle, ActionIQ, and Lytics have faced major shakeups, with acquisitions marking the end of an era…

Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. To that end, Demand Gen Report is hosting the “2025 B2B Campaign Optimization Series,” your go-to event for insights on AI-driven experiences, hyper-personalization,…

Xactly recently launched the first in a series of artificial intelligence (AI) programs it is rolling out the year. Xactly Intelligence is a new AI-powered program for the industry’s only composable platform,…

Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back at what worked, which parts of the playbook we’re throwing out, and how the…

Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel engagement and data management for marketing and sales teams. Intelligent Workflows empowers go-to-market teams…

We’re in the midst of a great AI race. New players are rapidly entering the market, and legacy organizations are scrambling to keep pace. One of the latest additions to the landscape…

Women in revenue-generating roles seek stable and enriching environments that help them progress in their careers. However, 43% of women admit they have considered quitting their jobs in the past year due…

Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data into their broader analytics ecosystem. With this integration, organizations can remove data silos and…

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams report revenue down to the decimal, but marketing? We’ve often been…

In today’s hyper-competitive landscape, sellers only have so much time to effectively reach and engage with prospects. B2B experts have lauded artificial intelligence (AI) as the answer to help sales teams streamline…

In 2018, Weka USA relied heavily on live events to drive marketing success, participating in more than 50 trade shows annually. While these events generated leads, the associated costs were substantial. Recognizing…

Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and proliferation of smart TVs, CTV is now in the mainstream. According…

Clari, an Enterprise Revenue Orchestration solutions provider, has launched a new suite of AI solutions to help B2B organizations drive predictable revenue growth.   According to Clari Labs research, enterprise customers using Clari’s…

In today’s rapidly evolving business landscape, the ability to accurately forecast sales is more critical than ever. Yet, traditional sales forecasting methods are increasingly proving inadequate, as they consume significant seller time…

An uncertain economy is shrinking buying budgets and creating more acquisition and retention pressures for sales teams, according to the annual Sales Compensation Report from Xactly. B2B sales cycles and buying committees…

Dun & Bradstreet has unveiled a new identity solution that connects consumer insights with comprehensive B2B2C linked data and digital signals. The D&B ID Graph Plus uses validated B2B2C identifiers, which are…

Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI) gaining a significant amount of mind and wallet share, especially among marketers. According to a survey…

Redbrick has acquired Paved, a newsletter advertising platform that connects publishers and advertisers with more than 253 million newsletter subscribers across 3,000-plus publishers. Paved helps publishers monetize their newsletter subscription base through ad…

Gong, the AI startup last valued at more than $7 billion, has surpassed $300 million in annual recurring revenue (ARR), according to the company’s results for fiscal 2024, which ended Jan. 31,…

Artificial Intelligence (AI) is no longer a distant promise; it’s here, reshaping industries and challenging conventional approaches. For B2B marketing leaders, this is a pivotal moment demanding not just adaptation but proactive…

Ensuring timely and high-quality patient care is critical to success in the healthcare industry. At the same time, organizations must ensure their people and systems are operating as efficiently and effectively as…

Tiga.ai has raised $2 million in a funding round led by Bull City Venture Partners, Cascade Seed Fund and Virginia Venture Partners. Tiga is a front-runner in the signal-based prospecting space. The company provides…

Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now grappling with two additional factors impacting their go-to-market strategies in 2025:…

Nooks has launched AI Prospector, an artificial intelligence (AI)-powered solution that analyzes real-time buying signals to help sales teams identify the best prospects for immediate outreach and provide messaging for timely engagement….

Alta, a provider of AI-powered revenue workforce solutions, has raised $7 million in seed financing and officially launched out of stealth. Entrée Capital and Target Global led the round, while angel investor…

Demandbase has launched Agentbase, a system of connected artificial intelligence (AI) agents designed to help accelerate B2B pipeline growth. Organizations can reach their growth goals by weaving AI-powered automation and trusted data insights…

A survey of 3,496 global employees found that 41% of sellers believe new AI-powered technologies have helped automate repetitive tasks, increasing their capacity. As a result, Gartner predicts that 10% of sellers…

As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) are fading. What was once a tactical separation —  with demand gen casting a wide net while…

Goldcast, an AI-powered B2B video content platform, has announced the promotion of Kelly Cheng to Chief Marketing Officer (CMO) and Lauren Creedon to Chief Product Officer (CPO). The appointments come as the…

Day 2 of B2BMX featured three keynote addresses, all jam-packed with invaluable insights and tactical takeaways to support B2B marketing and sales teams. Demand Gen Report pinpointed five breakout quotes from these…