Google recently downplayed the importance of links in search rankings in its updated spam policy, creating confusion and frustration for companies who have heavily invested in link building to grow their business….
Category: Digital Marketing
#BII24 Preview: Your Guide To Engaging Elusive, Anonymous B2B Buyers
Modern buying cycles are deceptively short — B2B buyers don’t initiate contact with sales until they’re about 70% through their buying journey and, 84% of the time, they already know what vendor…
Amidst Content Boom, 91% Of Leaders Report Growing Budgets; 92% Anticipate Content Production Increases
91% of B2B marketing leaders anticipate budget increases, which will ultimately increase content production by 3X to 5X, new research revealed. “The Engagement Equation: How B2B Tech Marketers Are Creating & Delivering…
Nimble CRM Email Sequencing Reportedly Enhances Personal & Business Relationships
Nimble is a CRM solution designed for individuals and teams to help enhance relationships, marketing and sales management by nurturing personal and business relationships through email and social networks. Solution Overview Nimble…
Typeform Delivers Solution To Help Companies Capture & Convert More Customers
Typeform, a form builder and conversational data collection platform, released Typeform for Growth, a suite of new capabilities designed to help businesses capture, qualify and convert leads. The capabilities seek to help go-to-market…
Empathize To Realign: Demandbase Experts Weigh In On Keys To Sales & Marketing Alignment
Despite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like oil and vinegar. With these misaligned teams continuously serving as organizations’ efficiency kryptonite, John Eitel, Demandbase’s…
The Blueprint For A Winning B2B GTM Strategy
In case you missed it, my co-host Klaudia Tirico and I kicked off season 10 of the “B2B Marketing Exchange Podcast” two weeks ago! This season, we’re bringing you a mixture of…
PathFactory Launches Gen AI-Powered B2B Buying Agent
PathFactory, a B2B content intelligence marketing platform, released ChatFactory, a generative AI-powered buying agent designed to leverage content intelligence and human-like conversation to help answer buyers’ questions, make content recommendations and create…
What Marketers Must Consider When Balancing AI Innovation With Buyer Trust
The surge in artificial intelligence (AI) tools and resources provided marketers with the power to enhance their strategies, improve efficiency and deliver more personalized experiences to consumers. However, they’re tasked with striking…
Luster Debuts With AI-Powered Predictive Enablement Technology
Luster, an AI-powered predictive enablement technology, entered the market with the goal of delivering practice simulations and skill drills that can help sellers proactively identify and close skill gaps via data-driven insights….