DemandScience is offering a new audience activation solution that brings together account- and persona-based targeting across digital channels, helping marketers eliminate the media waste of more traditional targeting.
Digital Audiences enables marketers to activate a single audience across demand generation, events, programmatic display, video, social, audio, connected TV and beyond by linking verified company and contact data to digital identifiers.
The new feature works alongside DemandScience’s enrichment, verification, and other identity-based capabilities to help marketers identify and activate the right contacts on social platforms to B2B DSPs.
Understanding Targets
Derek Schoettle, CEO of DemandScience, said the new offering changes moves away from the black box digital media has too often operated in.
“Marketers know what they’re spending, but not always who they’re reaching,” said Schoettle in a statement. “[Digital Audiences] gives B2B teams full control. They define exactly who to target. We deliver that precise audience (no filters, no fuzziness) across every digital channel. It’s a smarter, more transparent way to spend and drive pipeline.”
Eliminating Fragmentation
Digital Audiences was built with marketers’ day-to-day challenges in mind. By unifying data, targeting, and delivery across platforms, it cuts down time spent managing fragmented systems, eliminates waste from generic account targeting, and provides teams a faster path to launching campaigns that convert.
The new tool is for B2B marketers defines the ideal audience and choose where to activate it— LinkedIn, Meta, programmatic DSPs or other destinations. DemandScience matches that audience using its proprietary identity graph and delivers it to the selected platforms.
Marketers can unify their audiences across tactics— activating the same list used for events, sales outreach, or email campaigns in paid media channels like Facebook or LinkedIn. This eliminates fragmentation and reduces the complexity of aligning audiences across demand gen and media spend.
Digital Audiences is now available to U.S. customers through flexible pricing options, including CPM, percent-of-media, or subscription models. A global rollout is planned later this year.