Revenue enablement company Mediafly has completed the announces the acquisition of Appinium. The deal adds the number one Salesforce-native learning management system to Mediafly’s product suite, consolidating marketing, sales, service and learning data in a single platform to empower businesses to leverage their content effectively
Mediafly’s artificial intelligence (AI)-driven platform is used daily by top B2B go-to-market teams to engage buyers, prepare sellers, quantify value and continuously optimize sales team performance. The platform features enterprise functionality, including user management and permissioning, brand governance, personalization, data integration and reliable security.
Appinium is a 100% native-to-Salesforce learning management system that empowers companies and partners to leverage content seamlessly throughout marketing, sales, enablement, training and support. Using Agentic AI, customers can leverage consumption data and Salesforce outcome data to predict and drive behaviors. With it being native, the entire administration, user experience and data collection stays within Salesforce.
Reasons Mediafly Acquired Appinium
Bill Walsh, CEO of Mediafly stated the acquisition of Appinium strengthens their platform to secure their position as the leading revenue enablement platform for CRM users
“It also accelerates our path to autonomous workflows by providing the fuel (data) and context (CRM-native workflows) for agents to act intelligently,” said Walsh in a statement. “It moves us from ‘content delivery’ to autonomous performance enablement, allowing revenue professionals to focus on customers and deals.”
Bolstering AI Capabilities
Company officials say the acquisition plays a foundational role in their agentic AI-supported revenue enablement vision where AI agents collaborate with sales teams to analyze content engagement, recommend training, and surface next-best actions to amplifying the skills, behavior and performance of every rep.
“The acquisition is about more than expanding our product— it creates depth with an intelligent agent layer on top of the content and learning that fuels modern sales teams,” said Miles Nurse, CPO of Mediafly. “With Appinium, we can unify enablement, content and AI-driven insights in a single workflow, allowing businesses to move from insight to action, and eventually automation.”
The combined platform will be focused on delivering four core capabilities:
- Revenue Enablement: Arm sellers with personalized content and skill-building programs, while AI agents analyze performance and surface tools, messaging or learning.
- Learning Enablement: Create and deliver employee, partner and customer learning experiences directly inside Salesforce. Intelligent agents will soon recommend upskilling paths based on rep behavior and deal outcomes.
- Marketing Intelligence: Track real-time engagement with video and interactive content to better understand buying signals. Mediafly’s Automation as a Service vision brings these insights into automated campaign optimization and sales coaching.
- Service Enablement: Enhance post-sale success with interactive video content and smart support workflows, allowing agents to automate knowledge delivery based on case context and customer behavior.
Appinium Joining Mediafly
All Appinium employees and executives have joined Mediafly with the close of the deal.
“The acquisition is a great outcome for our customers, who will benefit from a comprehensive Mediafly platform that consolidates marketing, sales, service and learning data in a single solution to empower revenue professionals with the content they need, when they need it,” said said Appinium’s Steve Jacobson