With an eye towards delivering the most comprehensive artificial intelligence (AI)-powered revenue growth intelligence (RGI) solutions on the market, HG Insights has acquired TrustRadius.
This strategic acquisition unites HG Insights’ market and account intelligence with TrustRadius’ reliable B2B buyer insights, creating a definitive GTM platform for B2B marketing, sales, strategy, and RevOps teams focused on driving efficient growth, especially in crowded markets, according to official from both companies.
The now-combined companies allow GTM teams to leverage industry-leading buyer intent data and in-market lead generation within HG Insights’ RGI platform to identify, prioritize, and engage best-fit accounts—bridging the gap between strategic planning and GTM execution and helping companies accelerate pipeline. This marks a pivotal step forward in the companies shared mission to empower B2B buyers and sellers with deeper, more actionable intelligence.
Faster Revenue Path
Rohini Kasturi, CEO of HG Insights, said the acquisition in in line with the mission of the company to build the industry’s preeminent AI-driven revenue growth intelligence platform.
“This requires unlocking the holy grail of demand gen and sales—connecting sellers to the right buyers who are ready to purchase,” said Kasturi in a statement. “With TrustRadius joining HG Insights, we are uniquely positioned with optimal data sets and buyer intent contextualization to deliver high-propensity accounts and in-market leads that provide the fastest path to revenue.”
Benefits to HG Customers
HG Insights has historically provided precise RGI that enables companies to make strategic game-changing decisions, translating to revenue gains and improved customer retention. HG Insights’ AI-driven data, which consists of technology usage, spend, buying centers, and intent, helps target high-propensity accounts, allows customers to identify market opportunities, refine segments, optimize territory coverage, and accelerate revenue.
B2B companies today continue to look for ways to bridge the gap between insights and marketing and sales execution, focused on finding accounts and buyers actively in-market or evaluating competitive solutions. With TrustRadius capabilities, demand generation and sales teams gain contextualized insights and in-market leads that drive higher campaign performance and faster revenue outcomes.
Helping to Identify Best Prospects
For TrustRadius customers, HG Insights enhances their B2B buyer intelligence platform by enriching buyer intent data and in-market leads with HG Insights’ granular account-level data, resulting in faster speed to market.
Meanwhile, HG Insights customers can connect with active buyers via TrustRadius, further leveraging the value of validated user reviews and intent data from the TrustRadius buyer community. Marketing teams gain access to the authentic voice of the customer to generate advocacy content that enhances campaigns and increases brand influence. The result is a unified solution that empowers GTM teams to move seamlessly from market analysis to pipeline attainment.
“The value of buyer intelligence is fully realized when integrated with GTM strategy,” said Vinay Bhagat, Founder and CEO of TrustRadius. “Together with HG Insights, we unlock the full market analysis-to-pipeline journey—helping companies identify, prioritize, and act with speed and precision.”
For more information, visit www.hginsights.com.