Subscription-based go-to-market services company 2X has acquired Outbound Funnel, a revenue operations consultancy specializing in AI-powered sales engagement and revenue intelligence platforms across the modern GTM technology stack.
As the longest-standing partner for leading platforms including Gong, Outreach, SalesLoft, and 6sense, Outbound Funnel brings expertise in implementation, optimization, and managed services, according to 2X officials. The acquisition significantly expands 2X’s revenue operations capabilities and reinforces its position as the definitive subscription-based services partner for comprehensive GTM transformation.
Outbound Funnel has established itself as the first and longest-standing implementation partner across multiple sales engagement platforms, with over 800 Outreach implementations, 600+ Gong deployments, and hundreds of SalesLoft implementations.
Strengthening GTM Technology Services
Dom Colasante, CEO of 2X, notes that revenue operations has become the strategic backbone of modern GTM organizations, and AI-powered sales engagement platforms are transforming how these teams operate.
“Outbound Funnel’s position as the first and longest-standing partner across leading sales engagement platforms, combined with their expertise in AI-driven revenue intelligence and complex platform migrations, makes them the ideal addition to our comprehensive GTM services portfolio,” said Colasante. “Together, we’re delivering the full spectrum of technology implementation and managed services that revenue leaders need.”
Expanding Revenue Operations
This acquisition builds on 2X’s strategic investments in revenue operations, including the recent acquisition of Intelligent Demand, which brought best-in-class RevOps capabilities to the 2X portfolio. Together, these acquisitions position 2X as the definitive partner for organizations seeking comprehensive revenue operations advisory and managed services.
Outbound Funnel operates at the center of the AI-powered sales engagement ecosystem, with expertise across platforms leveraging conversation intelligence, predictive analytics, and automated workflows. The company’s partner network includes AI-driven platforms like Gong for revenue intelligence, MadKudu’s AI prospecting tools, ChiliPiper’s AI-powered demand conversion, and other next-generation technologies.
“We’re incredibly excited to join the 2X family and bring our comprehensive GTM technology expertise to their world-class managed services platform,” said Curtis Ropp, Founder and CEO of Outbound Funnel. “From day one, we’ve been committed to helping organizations maximize the value of their entire sales engagement and revenue intelligence technology stack. As the first implementation partner across multiple leading platforms, we’ve built deep expertise in AI-powered conversation intelligence, sales automation, and complex migrations.”
Focus on AI
This acquisition positions 2X as the definitive partner for organizations seeking to implement and optimize AI-powered GTM technology stacks with ongoing managed services support.
With Outbound Funnel’s specialized expertise in revenue technology consulting, implementation, integration, project services, training, custom solutions, and managed services, 2X can now offer comprehensive subscription-based solutions that extend GTM technology vendors’ capabilities with ongoing operational support and strategic advisory.
The acquisition has garnered support from leading GTM technology companies, reflecting the strong partnerships Outbound Funnel has built across the ecosystem. “We’re excited about 2X’s investment in the revenue intelligence ecosystem through this acquisition,” said Rob Moyer, Global Head of Partnerships of Gong. “Outbound Funnel has been an exceptional implementation partner, and their expertise combined with 2X’s comprehensive managed services model creates exceptional value for organizations looking to maximize their GTM technology investments.”
Proven Success with Leading Organizations
Outbound Funnel’s clients consistently report exceptional results, including 98% adoption rates across sales engagement platforms, 10% increases in win rates through AI-powered conversation intelligence, and significantly accelerated deployment timelines. The company’s expertise spans from complex multi-year migration projects to ongoing optimization of AI-driven revenue operations.
Ropp will join the 2X management team and continue to operate and grow Outbound Funnel, now a 2X company.
“Partnering with 2X allows us to scale this impact and deliver even greater value to clients who need both strategic implementation and ongoing operational support across their entire GTM technology ecosystem,” said Ropp.