In today’s competitive B2B landscape, marketing teams face increasing pressure to deliver qualified leads and drive revenue despite limited resources. Account-based marketing (ABM) has emerged as the strategic solution, allowing organizations to focus their efforts on accounts that matter most and have the highest likelihood of conversion.
To get a deeper understanding of how ABM is being used, Demand Gen Report published the 2025 State Of Account-Based Marketing: How Advanced B2B Teams are Breaking Through Departmental Silos and Using AI, Hyper-Personalization to Drive Results, sponsored by Demandbase.
The report is published as recent research shows a growing number of companies have implemented ABM strategies and report superior ROI compared to traditional marketing approaches. This new report explores how your organization can leverage artificial intelligence (AI), hyper-personalization, and cross-functional alignment to maximize ABM success.
By downloading this report, you’ll learn:
- The key trends shaping ABM in 2025;
- How to use AI to generate insights to help you engage clients more effectively and improve customer experience;
- How to use new channels and formats to deliver personalized messages; and
- The importance of metric and cross-functional alignment to guarantee success.
The report includes a unique perspective from Demandbase’s CEO Gabe Rogol, who offered his insights on how to sell to a buying group in 2025. Rogol writes that “Today’s buyers expect more than a sequence of touchpoints. They demand a conversation that adapts to their group’s unique pace and priorities. By investing in platforms that uncover every decision-maker and deliver precisely the evidence each individual needs, you transform fragmented interest into coordinated action.”
If you are ready to transform your ABM program, download the complete special report to discover more strategies for breaking through departmental silos and driving revenue results.