Infolinks announced a direct integration with Infillion to give the company’s brand and agency clients immediate access to’ proprietary placements and inventory across 25,000+ premium direct publishers.
A premium advertising marketplace known for curating high-performing, direct, and sustainable media inventory, the move cements Infolinks’ position as one of the ad inventory sources operating outside the traditional SSP ecosystem, offering demand partners a direct path to curated, brand-safe inventory.
The direct integration with Infillion reflects a mutual focus on sustainability, reducing the carbon footprint of each impression by eliminating unnecessary intermediaries and supporting a more responsible programmatic ecosystem.
Premium Placement
Robert Regular, CEO at Infolinks Media, stated this integration marks a major shift in how buyers engage with premium proprietary placements, quality and performing inventory. This shift in programmatic advertising benefits the end advertiser, with more streamlined access, programmatic cost savings, and all-around efficiencies.
“Infolinks is as direct and proprietary as it gets,” said Regular in a statement. “We are direct to the publisher, creating quality proprietary placement inventory unlike any other. This integration with Infillion ensures advertisers can access that value with complete transparency and zero intermediaries.”
Partnership Advantages
By partnering with Infillion, a platform known for intelligent, high-impact media experiences, the two companies are advancing a shared mission to deliver engaging, performant ad experiences through streamlined, direct access.
Gus Quinzani, VP of Ecosystem Partnerships at Infillion, said their company is focused on building a smarter, more accountable ad ecosystem that prioritizes direct access and premium placements that scale our exclusive video ad units.
“Infolinks dynamic [makes] them one of the only partners we’ve found capable of implementing our unit without friction,” said Quinzani. “Their direct proprietary supply model aligns perfectly with our commitment to quality and control, and we’re excited to offer our clients curated inventory at scale through this direct integration.”