Category: Digital Marketing

As we enter Q2, there’s no better time to revolutionize campaign strategies for unparalleled success in 2024 and beyond — and the perfect place to help you achieve those goals is the…

Folloze, a no-code B2B buyer experience platform, is used by B2B marketing, sales and revenue teams to build data-driven, highly engaging and personalized content destinations across the entire B2B buyer journey to…

Last week, Kate Middleton released a heartfelt video outlining her cancer diagnosis after weeks of speculation, and we are all hoping for a quick and speedy recovery. Prior to sharing her life-changing…

Wistia, a video marketing platform, unveiled its “2024 State of Video Report,” which featured user data from more than 90 million videos on the company’s platform as well as a customer survey of…

Content Guardian, an AI content detection platform with eight built-in content checkers, entered the market with a content-checking tool designed to help detect AI-generated content. According to the company, the launch comes…

Leadspace, a B2B customer data platform (CDP), aims to deliver B2B buyer profiles, total addressable market (TAM) and ideal customer profile (ICP) discovery, segmentation and buyer insights with more than 30 embedded…

SugarCRM, an AI-driven sales automation platform, teamed up with Mediafly, a sales enablement and content management provider, to equip customer-facing teams with the content and analytics needed to help provide engaging, personalized and…

ON24, an intelligent engagement platform for B2B sales and marketing, integrated with Calendly, a scheduling automation platform, to help ON24 customers better schedule sales meetings across digital experiences. With 80% of B2B…

Zeda.io, a customer insights hub, released Insights 2.0, an AI-driven Copilot tool that seeks to transform customer voices into actionable insights to help drive revenue-focused product strategies. Specifically, the solution helps capture…

Demand Gen Report’s parent company, Emerald, unveiled its newest brand at the B2B Marketing Exchange (#B2BMX) last month: Emerald Studio! To kick off the new brand, the company presented “Using Persona-Based Content…

Emerald Studio — Emerald’s newly minted content agency — took the B2B Marketing Exchange (#B2BMX) stage a few short weeks ago in conjunction with Trimble Construction. “Using Persona-Based Content To Connect With Key Prospects”…

When we think of Taylor Swift, we think of someone who has evolved over the years and isn’t afraid to take risks or experiment — and for those reasons, she was (part…

Aircall, a customer communication and intelligence platform, appointed Tom Chen as its new Chief Product Officer (CPO) and Alan Talanoa as Chief Technology Officer (CTO). The pair will work together to help…

Clari, a revenue platform, added several new features its RevAI functionality, which is designed to leverage predictive and generative AI to improve revenue collection processes. The latest additions seek to automatically identify and…

MetaRouter, a provider of server-side tag management, revealed enhancements to its Sync Injector feature, which is designed to enable anonymous and known user tracking via server-side event routing without third-party tags. But…

Only 5% of businesses are in the market to buy your products or services at any one time, meaning 95% of businesses aren’t currently in a buying cycle. This surprising concept —…

Stensul is a marketing creation platform that reportedly reduces marketing creation time by up to 90% by streamlining the collaboration process and simplifying marketing asset creation. The Lowdown According to Stensul, it takes…

ZoomInfo is a go-to-market (GTM) platform for businesses to find, acquire and grow their customers. It seeks to deliver accurate, real-time data, insights and technology to more than 35,000 companies worldwide. Businesses…

Gigasheet, a platform for data management and analysis, teamed up with RevenueBase, a sales intelligence data provider, to help sales and marketing teams enrich lead lists with sales intelligence to promote greater efficiency. Gigasheet’s integration…

Shift Paradigm, a digital transformation and personalized messaging firm, acquired Principle Studios, a design and technology consultancy, to expand its vision of helping clients future-proof their businesses by aligning people and processes…

Openprise, a provider of revenue operations (RevOps) data automation, closed a $25 million Series B equity raise led by investment funds managed by Morgan Stanley Expansion Capital. The company plans to use…

From phone calls and in-store interactions to chatting online, customers have multiple channels for contacting your business. In our hyper-connected world, businesses are more accessible than ever, and it’s critical to view…

If you’ve spent any time on the Demand Gen Report website in the past year, you probably (definitely) noticed it was lacking in some areas and overdue for a refresh. Well, I’m…

Sailes, an AI-powered sales prospecting provider, debuted Sailebot 2, an autonomous AI system designed to eliminate manual tasks in favor of high-value, high-return sales activities. According to the company, the new solution can…

Openprise, a provider of revenue operations (RevOps) data automation, closed a $25 million Series B equity raise led by investment funds managed by Morgan Stanley Expansion Capital. The company plans to use…

Sailes, an AI-powered sales prospecting provider, debuted Sailebot 2, an autonomous AI system designed to eliminate manual tasks in favor of high-value, high-return sales activities. According to the company, the new solution can…

Folloze, a no-code B2B buyer experience platform, released the Folloze Website Engager, a new toolkit designed to turn website visits into personalized experiences to help generate first-party engagement insights. Built within Folloze AI,…

Digitalzone, a B2B marketing and demand gen solutions provider, appointed Sonjoy Ganguly as Chief Product Officer (CPO) and Thomas Koletas as Chief Revenue Officer (CRO). In their new roles, the pair plan…

Totango, an enterprise customer success software, and Catalyst, a customer growth platform, entered a merger agreement to help improve customer experiences by combining their platforms. The combined organization will be led by co-CEOs…

As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third of their…

Stensul is a marketing creation platform that reportedly reduces marketing creation time by up to 90% by streamlining the collaboration process and simplifying marketing asset creation. The Lowdown According to Stensul, it…

BoostUp, a provider of AI-powered revenue operations and intelligence solutions, appointed Justin Shriber as CEO. In his new role, Shriber will be responsible for guiding the company’s strategic direction, driving product innovation…

Photoroom, an AI photo editor, closed a $43 million Series B funding round led by new and previous investors, bringing the company’s total funding to $64 million. With the capital, the company plans to invest in…

Content’s “king” moniker was on full display at the 2024 B2B Marketing Exchange, as nearly all sessions touched on aspects of asset creation and experimentation. Ann Handley, Chief Content Officer of MarketingProfs,…

The underlying theme throughout most of the sessions was the various factors that impact the backbone of marketing: Content. For content creation, specifically, Forrester VP, Principal Analyst Phyllis Davidson kicked off the…

Marketers are incredibly excited about generative AI, as the technology makes delivering immediate, personalized customer experiences at scale possible. Marketing’s holy grail — hyper-personal, self-sustaining flywheels that leverage data to eliminate friction…

Lockr is an adtech-friendly single-sign-on (SSO) platform that seeks to help consumers manage their online identities. Lockr’s B2B offering — Identity lockr —seeks to enable seamless identity management in a privacy-compliant, consumer-first…

The internet, already a place where trends, products and platforms come and go with incredible speed and velocity, is changing faster than ever before. Propelled by the rapid rise of artificial intelligence…

Truent.ai seeks to improve the way businesses identify and connect with financial institutions to create, convert and retain revenue. The company’s Verified Intent Platform captures signals from verified financial institution employees to…

CallRail, an AI-powered lead intelligence platform, released AI-driven, self-reporting attribution capabilities as a part of its innovation program, CallRail Labs. The new solution seeks to enable practitioners to gain more visibility into the…

Promo.com, an end-to-end generative AI platform for social video, launched PromoAI Creative Copilot, a new feature that combines AI-powered creative engine with chat-based editor to help produce engaging video content. produce affordable…

Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and third-party insights would leave practitioners formulating campaigns and devising strategies with nothing more than…

Salesloft, an AI-powered revenue orchestration platform, acquired buyer experience and conversational AI company Drift to help bridge the gap between web engagement and revenue teams. According to a Salesloft blog post,the companies plan…

Glassbox’s digital experience intelligence platform was created to automatically capture, visualize and analyze every digital journey in real time across websites and mobile apps. It serves as the unifying platform for product,…

TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services, partnered with B2B software review website G2 to combine TechTarget’s independent editorial and G2’s user-generated insights to help deliver contextually relevant…

Conversica, Inc., a provider of conversational AI solutions, released its Contextual Response Generation solution to help deliver accurate, brand-specific conversations while also incorporating safeguards against unintended responses and AI hallucinations. According to…

But it would be a mistake to conflate email’s reliability with stodginess. As marketers encounter technological changes and evolving customer expectations, email marketing can adapt, becoming more personalized, timely and reflective of…

Corporate Visions, a provider of science-backed revenue growth services, released an automated customer feedback platform, TruVoice. The new solution seeks to provide customer success teams with just-in-time coaching based on buyer feedback….

Pipeliner CRM, a sales enablement tool and CRM software, expanded its roster of free applications to include its Voyager AI Email Assistant. Based on an OpenAI model, Voyager AI Assistant seeks to help…

The funeral proceedings for third-party cookies started on Jan. 4, 2024, when Google Chrome started restricting data usage for 1% of its users. With the elimination of these third-party insights, B2B marketers…

BlueWhale Research, Inc., a provider of demand generation services to B2B technology organizations, expanded its product portfolio through the launch of AUDIENCE. The new release seeks to help marketers access niche audience…

On Feb. 1, 2024, Yahoo and Google implemented new bulk email sending rules to help pare down the amount of unwanted emails sent to inboxes. Bulk senders — which Google classifies as those…

Audyence, a media buying platform, released its Real-Time Demand Platform (RTD), which the company claims is the first programmatic platform in B2B advertising that allows marketers to purchase based on acquisition, not…

Integrate offers a cross-channel demand management SaaS platform for enterprise B2B demand and marketing operations teams. Integrate is designed to accelerate speed-to-business value through powerful integrations, deliver 100% marketable and compliant leads…

In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge of minimizing the cost of ever-growing…

Sendoso, a sending platform, and Alyce, a corporate gifting platform, entered an asset purchase agreement that will combine the personalization power, automation capabilities, smarts and global scale behind the two strategic gifting…

Conga’s revenue lifecycle management system is designed to unify order configuration, execution, fulfillment and contract renewal processes into one data model that adapts to ever-changing business requirements and aligns the understanding and…

Demandbase, a provider of AI-driven account-based go-to-market (GTM), released new innovations for its GTM platform, Demandbase One. The innovations are designed to tap into the power of AI to offer more self-serve…

Integrate, a B2B marketing demand management platform, released its Performance Center, an AI-driven insight engine created to identify gaps in buying groups, optimize media partnerships and enable a better understanding of cross-channel…

Intellimize, an AI-driven optimization platform, launched AI Landing Pages, a new capability designed to help marketers generate high-converting landing pages in seconds using generative AI. The new feature infuses AI into the…

Regie.ai, an AI-powered prospecting platform, released Sales Auto-Pilot, a new feature that combines the power of generative AI with business and buyer data to help automate prospecting tasks continuously. The new solution…

Mixmax, a sales engagement platform, launched a new SMS feature that’s designed to help revenue teams better engage with their prospects and customers. According to the company, this feature can be used…

The concept of data-driven marketing promotes the idea that more information leads to better results. But while data is certainly crucial to informing impactful marketing strategies in the digital age, focusing on…

Snowflake, a data cloud company, welcomed Brad Burns as its new Chief Communications Officer (CCO). In his role, he’ll be responsible for the company’s communications strategy as Snowflake continues to grow and…

SnapLogic, an integration platform as a service (iPaaS) provider, unveiled the GenAI Builder, which the company claims is the world’s first no-code generative AI application development product for enterprise applications and services. Compatible…

Vendelux is an AI-powered event intelligence platform designed for event marketers and event organizers. The platform hosts more than 160,000 global B2B events, providing users with powerful data-driven insights and an array…

ON24 launched the next generation of its intelligent engagement and webinar platform, which features AI-powered intelligence to help enterprises continuously engage audiences through hyper-personalized experiences. Built on ON24’s first-party data, the ON24…

The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). This year’s event, which takes place…

The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search keywords or newsletter…

Cvent, an event platform, acquired appointment scheduling platform Jifflenow and lead capture solution iCapture to help expand the capabilities of Cvent’s event marketing and management platform. These two acquisitions follow Cvent’s own acquisition by…

Litmus is designed to help marketers create, personalize, test, review and analyze every email send by providing a better way to build and test every outgoing message. The Lowdown Litmus Email Guardian…

The new Social Feeds feature seeks to help organizations: Expand social media marketing reach for existing campaigns by automatically inserting social media posts within email signatures; Create more interactive and…

Integrate, a demand management platform, debuted Pipeline360, its new media arm that seeks to offer an all-in-one integrated media solution for content syndication, enhanced account intelligence and digital advertising. Pipeline360 incorporates what…

TechTarget, a provider of B2B technology purchase intent data and services, entered a definitive agreement to absorb Informa Tech’s digital businesses to create a global platform in B2B data and market access….

Glassbox, a digital experience platform, released its enterprise-ready AI assistant, Glassbox Insights Assistant (GIA). In combination with Glassbox’s patented data privacy measures, the AI assistant is designed to provide users with the…

ValueSelling Associates, Inc., a global sales training company, offers the ValueSelling Framework, which the company says is a proven formula that simplifies the complexities of B2B sales. Since 1991, thousands of professionals…

ON24, a webinar software and virtual event platform, revealed that its annual launch event — ON24 Next — will take place on Jan. 24, 2024. Spanning the regions of North America, Europe and…

We’re living in a time where digital marketing messages constantly flood our inboxes and social media feeds, which makes cutting through the noise to reach your target audience increasingly difficult. For the…

Samba TV, a provider of TV technology for audience data and omniscreen measurement, unveiled a new capability for its artificial intelligence (AI) portfolio — Samba AI — that’s designed to enable brands to…

Integral Ad Science (IAS), a global media measurement and optimization platform, announced the general availability of its Quality Attention measurement product, which seeks to unify media quality and eye tracking with machine…

Avalara, a tax compliance platform, seeks to help public and private businesses simplify their end-to-end tax compliance procedures. Avalara serves 30,000 businesses and government entities across 90 countries, resulting in a clientele…

Influ2 is a person-based advertising engine that is designed to allow users to engage with decision-makers by name throughout their entire buyer journey. The company seeks to help B2B businesses turn ads…

The B2B sales world is moving forward at breakneck speed, and sellers are falling behind. A recent Gartner survey found that 83% of Chief Sales Officers (CSOs) and senior sales leaders believe…

ProTexting, a mobile marketing solutions provider, introduced a seamless integration with customer engagement platform Twilio to help users connect any Twilio number to ProTexting’s SMS marketing dashboard. The partnership was formed to…

Redactable, an AI-based redaction platform, generated $5.5 million in seed funding led by Gradient Ventures with participation from additional investors. Redactable’s AI-driven platform leverages natural language processing and machine learning to automatically detect sensitive information in…

SOCi is a CoMarketing Cloud platform for multi-location enterprises that aims to empower businesses to automate and scale their marketing efforts across all locations and digital channels in a way that is…

Seek AI, a developer of generative AI for data solutions, integrated its natural language to SQL (NL2SQL) technology into Prodigy, a cloud-based production data platform. Through the partnership, the companies hope to empower…

Mindtickle, a data-driven sales enablement and readiness platform, revealed new AI-powered capabilities designed to streamline workflows for revenue organizations. These updates include AI-guided program creation, self-enablement with real-time answers to field questions,…

From our experience with organizing (and helping businesses organize) thousands of live events, we’ve realized a fundamental truth: Brands that invest in knowing their audience always come out on top. A thorough…

In the age of data-driven marketing, agencies are constantly on the lookout for effective ways to reach and engage their target audiences. However, with the impending demise of third-party cookies and increasing…

RevLine Marketing, a provider of lead generation services, appointed its Co-founder Mark Nachlis as the new Managing Director. In his new role, Nachlis plans to steer the company toward new horizons and…

Smartling, Inc., an AI-driven translation management platform, integrated with Iterable, an AI-powered customer communication platform, to combine Iterable’s cross-channel marketing capabilities with Smartling’s LanguageAI platform to help organizations deliver multilingual experiences with every interaction….

Responsive (formerly RFPIO), a provider of strategic response management software, unveiled enhanced AI product capabilities at its Responsive Summit23. The new tools include: Enhancements to its AI Assistant, which include the…

Folloze, a no-code B2B buyer experience platform, released Folloze GeneratorAI, a content engine that seeks to enable marketers to create targeted and personalized campaign experiences at scale.  GeneratorAI leverages Folloze Experience templates…

With the concept of being more present, open and happy laying the groundwork, 6sense’s CRO Latané Conant opened the event with, “The Antidote To More…,” which touched on the need to redefine…

AgencyAnalytics, a provider of automated client reporting solutions for marketing agencies, introduced its Labs functionality, which seeks to deliver new tools to customers. The first features to be released under Labs include: MultiView…

Applause is a world leader in testing and digital quality. Utilizing its test case management platform and leveraging the expertise of the uTest community of more than 1 million independent digital testers…

In the ever-evolving landscape of B2B marketing, the convergence of artificial intelligence (AI) and ABM has ushered in a new era of efficiency and effectiveness in content syndication. As businesses strive to…

ChatGPT celebrated its first birthday on Nov. 30 and, after a meteoric launch, B2B marketers are experimenting with and implementing the technology to automate the more mundane aspects of their daily routines….

EasyDMARC, an email security and deliverability provider, released EasySender, an integrated email deliverability platform designed to help organizations improve inbox placement and enhance sender reputation.  EasySender combines predictive inbox placement, sender reputation…

Openprise, a provider of RevOps data automation, released DataOps for RevOps, a set of new capabilities designed to bring a no-code approach to revenue, data quality, enrichment and orchestration across systems. Specific…

Gong, a revenue intelligence provider, appointed Shane Evans as its Chief Revenue Officer (CRO). In his new role, Evans will be responsible for building and leading the company’s global revenue generation strategy. Evans brings…

LinkedIn Sales Solutions (LSS) leverages people-powered data and insights to help sales organizations focus on accounts with the most opportunity and develop relationships with buyers at scale. LinkedIn Sales Insights assists sales…

As marketers, we’re always attracted to the magic of tactics and know-hows. One tactic might appeal to the hand-raisers, but another is solely good for brand awareness. While someone might think a…

Outreach, an AI sales platform, appointed Abhijit Mitra as its new President of Product and Technology. Mitra will lead the Product, Design and Engineering (PDE) organization. With more than 25 years of experience…

“DGR Quick Six” is a new monthly series that features one of the industry’s trendiest topics distilled into six hard-hitting questions answered by an in-the-field practitioner. This month, we’re talking all things…

Founded in 2010, Pipedrive is a sales CRM that helps drive small business growth. Pipedrive is used by revenue teams at more than 100,000 companies worldwide, is headquartered in New York with locations…

Vende Digital, a B2B digital marketing agency, formed a partnership with Jasper, an AI copilot for marketing teams, to help B2B companies transform their marketing through AI tools. The partnership seeks to provide…

Since 2016, one of the most eagerly anticipated days for musically inclined Millennials and Gen Z’ers is Spotify Wrapped Day. While it’s fun to see how you stacked up against other fans…

Channel99, a B2B performance marketing technology provider, released its new view-through technology purpose-built for B2B digital programs. The innovation allows customers to place unique pixels within their digital campaigns to gain transparency…

Mine, an AI-powered data privacy company, raised $30 million in Series B funding in a round co-led by Battery Ventures and PayPal Ventures, with participation from new and existing investors. Mine plans to use…

Lavender is an email intelligence company designed to provide an AI-powered sales email coach to help teams humanize the sales process and write better emails faster. Lavender aims to empower reps with…

CallRail, an AI-powered lead intelligence platform, announced three new features from its innovation program, CallRail Labs, to help bolster marketing performance by automatically unlocking insights from phone calls. The newly released capabilities include:…

Pipedrive, a sales CRM for small businesses, introduced several new features, including an AI-powered Sales Assistant, AI-powered SmartApp Recommendations and a new Sales Inbox. Sales Assistant is designed to provide personalized recommendations…

TikTok unveiled a new lead generation integration for Salesforce Marketing Cloud, which introduces a no-code solution to help TikTok advertisers transfer their leads directly to Salesforce Marketing Cloud. According to the company,…

HubSpot collaborated with TikTok to help businesses capture leads from the social media platform directly in HubSpot’s Smart CRM. According to HubSpot, this marks the first CRM partnership for TikTok lead generation….

HubSpot entered into a definitive agreement to acquire B2B data provider Clearbit. Through the acquisition, HubSpot plans to bring Clearbit’s third-party company data into its system of record to create a central source…

Revenue marketing consultancy Demand Spring announced the availability of its Managed Services offering, which is designed to give organizations access to Demand Spring experts to help streamline and optimize campaign workflows for improved success.   Managed Services…

Selling high-value deals in the B2B world today involves engaging with a buying committee rather than an individual. This committee often consists of a wide variety of roles, possibly including an executive…

Autoklose, a sales email automation platform, announced the availability of Autoklose Komposer, an AI-powered tool that seeks to simplify the copywriting process by generating tailored and persuasive content suited to individual needs and…

Offering more than 30 customizable holiday-themed AR experiences, Cardii’s technology seeks to provide recipients with a personalized and dynamic 3D holiday scene that unfolds from their digital gift card. The scene is…

Stockpress, a file management platform, raised $1.8 million in seed funding, bringing its total capital raised to $2.5 million. The latest round was led by Argon Ventures with participation from other investors….

The first wave of generative AI is starting to crest in enterprise selling, and it’s already profoundly impacted how sales teams communicate. As the waves keep coming, they’re sure to change the…

As businesses strive to forge meaningful connections with their clients, the art of engaging dialogue has emerged as a potent tool. Conversational marketing, once a niche approach, has now become a cornerstone…

Uberflip, a content engagement platform, announced Jeremy Schultz as the company’s new CEO and Jonathan Cogan as Chief Revenue Officer (CRO). Schultz and Cogan seek to bring a refreshed strategic vision to Uberflip’s next chapter with…

Vendelux, an AI-powered event intelligence platform, raised $14 million in a Series A funding round led by FirstMark Capital with participation from additional investors. With the new capital, the Vendelux plans to…

Software AG aims to help companies create effortlessly connected experiences for their customers, employees and partners. Its enterprise-grade iPaaS integrates anything, anywhere, any way users want by bringing application, data, B2B, API…

Blood, sweat, tears and a whole lot of financial investment is needed to win new logos in SaaS sales. While the cost of customer acquisition varies widely by industry, Gartner cites that…

Quizzly is an engagement and data collection tool for brands and publishers. It is designed to transform content into engaging, interactive quizzes that provide deep insights into user behavior for precise targeting…

As sales executives are expected to do more with less, operational support across departments becomes even more critical to success. From prospecting and delivering demos to content promotion and proposal prep, the…

LinkedIn released two AI-powered features — Account IQ and Relationship Map — to enhance its existing Sales Navigator platform. Account IQ seeks to provide smart summaries that leverage generative AI to provide a deep dive on accounts…

Default, an inbound go-to-market (GTM) platform, rolled out its new AI-powered inbound sales funnel designed to help GTM teams automate inbound workflows, generate unique insights about inbound leads and accounts and improve…

Intentsify, a provider of AI-generated intent intelligence and full-funnel customer engagement solutions, revealed new multi-language intent data capabilities that seek to synthesize large volumes of intent signals captured across non-English sources. Intentsify’s…

Seedtag is a contextual advertising company that aims to create highly impactful and engaging solutions for relevant premium visual content, powering targeting and returns for top publishers and the finest brands. The…

OfferFit, an automated experimentation marketing technology company, secured $25 million in a Series B funding round led by Menlo Ventures with participation from additional investors. The company plans to use the funding…

Salesloft, an AI-powered global revenue workflow platform, named Randy Littleson as its new Chief Marketing Officer (CMO). With more than 30 years of experience, Littleson will help drive the company’s global expansion….

However, it’s not all smooth sailing for RevOps strategies: The need for effective data governance remains a critical concern, while balancing technological adoption with human intuition also necessitates careful consideration. And, despite…