ON24 launched the next generation of its intelligent engagement and webinar platform, which features AI-powered intelligence to help enterprises continuously engage audiences through hyper-personalized experiences.
Built on ON24’s first-party data, the ON24 Intelligent Engagement Platform seeks to combine the company’s webinar, virtual event and content marketing products with its new AI-powered Analytics and Content Engine to help provide an integrated go-to-market (GTM) solution. The capabilities will reportedly help practitioners:
- Build best-in-class, hyper-personalized branded experiences that reach their prospects and customers at scale;
- Interact with prospects and customers 24/7 through AI-generated content and always-on nurtures;
- Track audience engagement data across interactions and analyze engagement across key audience segments; and
- Enable data-driven actions across GTM teams.
“AI will fundamentally reshape sales and marketing and reimagine the customer experience,” said Sharat Sharan, Co-founder, President and CEO of ON24, in a statement. “This means that sales and marketing teams must embrace AI to innovate and adapt or risk being left behind. With the launch of the ON24 Intelligent Engagement Platform, we are excited to leverage our unique foundation of first-party data to give our industry-leading customers an AI advantage so that they can combine best-in-class experiences, personalization and content to capture and act on connected data and insights at scale to drive revenue growth. And we believe AI will continue to be a key differentiation for our own business and technology strategy moving forward, powering a new era of intelligent engagement.”