HubSpot entered into a definitive agreement to acquire B2B data provider Clearbit. Through the acquisition, HubSpot plans to bring Clearbit’s third-party company data into its system of record to create a central source of truth for go-to-market professionals.
The combination of Clearbit and HubSpot AI seeks to help HubSpot users better understand their data and pull actionable insights, from tracking website visits to monitoring a company’s news announcements.
“To cut through the noise with deep relevance, businesses need reliable, high-quality data about their customers,” said Yamini Rangan, CEO of HubSpot, in a statement. “That means enriching your company’s internal customer data with real-time external context. Clearbit has made it its mission to collect rich and useful data about millions of companies. HubSpot’s AI-powered customer platform combined with Clearbit’s data will create a powerful, winning combination for our customers.”
This acquisition closely follows HubSpot’s integration of TikTok, which is designed to help businesses capture leads from the social media platform directly in HubSpot’s Smart CRM.