Cvent, an event platform, acquired appointment scheduling platform Jifflenow and lead capture solution iCapture to help expand the capabilities of Cvent’s event marketing and management platform. These two acquisitions follow Cvent’s own acquisition by Blackstone, which was executed based upon a series of partnerships Cvent formed throughout 2022 and 2023.
By blending Jifflenow’s and iCapture’s technologies with its own platform, Cvent seeks to streamline post-event follow-up and enable sales and marketing professionals to capture, qualify and convert leads more efficiently. Specifically, the company plans to:
- Leverage Jifflenow’s technology to book qualified appointments at events to convert leads into business opportunities; and
- Use iCapture’s universal lead capture solution to facilitate more intelligent and efficient lead capture onsite.
“Over the past nearly 25 years, we’ve helped power global meetings and events programs, and these acquisitions highlight our continued commitment to innovation and delivering the best-in-class solutions our customers need to drive their businesses forward,” said Reggie Aggarwal, CEO and Founder of Cvent, in a statement. “We’ve known and respected Hari [Shetty, CEO and Founder of Jifflenow] and Brady [Roberts, President and Co-founder of iCapture] since the inception of both Jifflenow and iCapture, and we are extremely excited to welcome their teams to Cvent.”
Cvent’s enhanced trade show and conference solutions will be showcased at the company’s user and industry conference, Cvent CONNECT 2024, which take place June 10-13 in San Antonio, Texas.