SugarCRM, an AI-driven sales automation platform, teamed up with Mediafly, a sales enablement and content management provider, to equip customer-facing teams with the content and analytics needed to help provide engaging, personalized and interactive buying experiences.
The partnership — dubbed Mediafly for SugarCRM — seeks to provide sales reps with the tools needed to prepare and discover content, share it with customers and better understand how customers engage with the information. The solution leverages advanced AI, including machine learning, to:
- Optimize content performance and track customer meetings, sales content interactions and sales performance;
- Evaluate customers’ content interests and share analytics-based insights to help drive next-best actions; and
- Share insights into the most used, viewed or shared content to allow teams to map marketing assets back to pipeline results.
“Today’s buyers are more informed, they interact with salespeople much later in the buying cycle and they expect information on demand tailored to their specific business needs,” said Clint Oram, SugarCRM’s Chief Strategy Officer and Co-founder, in a statement. “Sugar and Mediafly provide a one-stop shop for sales, buyer and partner enablement content — all surfaced directly within Sugar, for a seamless experience that empowers buyers — and sellers with the right content at the right time.”
Quick Scoop
The partnership comes at an exciting time for both companies, as Mediafly recently generated a cumulative $35 million from two separate growth funding rounds, coming it at $10 million and $25 million, respectively. Since receiving the funding, the company released its complete Revenue360 suite, which consists of four solutions designed to serve as a “command center” that enables revenue teams to coach, assess, predict and interact with audiences more effectively at every stage of the buyer journey.
For its part, SugarCRM introduced digital self-service capabilities that seek to help B2B sellers offer “always-on” brand experiences for their customers, while also adding new AI capabilities and models to its SugarPredict platform.