EasyDMARC, an email security and deliverability provider, released EasySender, an integrated email deliverability platform designed to help organizations improve inbox placement and enhance sender reputation.
EasySender combines predictive inbox placement, sender reputation monitoring and deliverability optimizations into a cloud platform. These tools reportedly help businesses authenticate email domains, verify email address lists, raise sender reputation and monitor domain reputation. Key features include real-time email diagnostics, actionable deliverability insights and inbox placement scoring, while the two primary services include:
- Email Verification, which seeks to eliminate problematic addresses from email lists to minimize hard bounces;
- Inbox Placement, which helps provide insights into whether emails will land in an inbox or spam folder.
“For many organizations, the primary function of DMARC and email authentication is security — and it’s an important one,” said Gerasim Hovhannisyan, EasyDMARC CEO and Co-founder, in a statement. “However, as more and more email providers rightly enforce email protections, marketers must raise their standards to maintain results. Simply put, those who are more rigorous with their deliverability will see more emails hitting inboxes, more engagement and more success.”