Net Conversion recently announced new artificial intelligence (AI)-powered features within Conversionomics, its proprietary MarTech platform that provides media and analytics strategy for their client partners.
Launched in 2008 as a data management platform, Conversionomics has been the backbone of Net Conversion’s ability to offer analytics and performance transparency. The platform’s architecture, capable of ingesting data from over 80 APIs executing complex transformations, and automating data exports, now evolves to meet the demands of modern marketing.
The new AI-driven enhancements address challenges faced by today’s marketers, including the need to efficiently analyze vast datasets with limited resources, navigate intricate and fragmented consumer journeys, and achieve comprehensive cross-platform measurement.
Funnel Measurement
This evolution builds upon Net Conversion’s recent acquisition of Elevate the Outcome, a specialized performance TV agency, further bolstering full-funnel measurement capabilities, said Brett Hughes, Chief Analytics Officer.
“At Net Conversion, we’ve always been analytics-first,” says Brett Hughes, Chief Analytics Officer. “The latest AI enhancements to Conversionomics, building on our acquisition of Elevate the Outcome, represent the natural evolution of a vision we started 16 years ago— to make data truly useful for driving performance.”
AI-Fueled
The expanded feature set transforms Conversionomics from a data management hub into an AI-driven media enablement platform, making data more actionable and impactful for both Net Conversion analysts and their clients. These advancements are strategically aligned across three functional pillars:
- Insights: The newly launched AI Insights Agent proactively surfaces AI-generated alerts and key performance highlights directly to Net Conversion analysts via Google Workspace chat, email, or Google Sheets. This empowers them to identify performance shifts and optimization opportunities with unprecedented speed and efficiency. The goal is to have an AI-created junior analyst to support every human analyst.
- Measurement: Conversionomics now offers unified, platform-agnostic measurement across the increasingly crucial CTV and streaming audio landscapes, alongside automated Linear probabilistic measurement. This eliminates reliance on an aggregator or third-party tools, providing Net Conversion partners with direct and comprehensive visibility.
- Activation: Addressing the industry shift away from third-party cookies, Conversionomics enables secure first-party data transfer to partner media platforms for targeted audience activation and lookalike modeling. The platform also facilitates the implementation of Conversions API and Enhanced Conversions, importing offline data to media platforms for enhanced attribution accuracy.
Unlocking Data
“We are constantly looking for innovative and efficient ways to ensure our media investments return the best possible value,” comments Mandy Penn, VP of Marketing at Evermore Orlando (Dart Interests). “We are intrigued by the evolution of the Conversionomics platform as it represents a real departure from the standard practices and transactional limitations that are often associated with media today.”
According to Hughes, the evolution of Conversionomics underscores the technology’s refreshed brand promise: More intelligent marketing, less guesswork. Conversionomics leverages AI to unlock data’s potential, empowering marketers to achieve more.
“Our analysts now have unprecedented agility to surface actionable insights faster than ever, demonstrably intelligent and accountable media strategies,” he said.