When it comes to digital marketing, The Search Labs in an agency focused on helping local businesses in healthcare, legal, and service-based industries grow. However, they face a common challenge— bridging the gap between lead generation and measurable revenue impact.
The Search Labs relied on traffic metrics and website conversions to gauge client success. But once leads converted, visibility stopped— what happened next and connecting leads to revenue. This lack of visibility revealed operational inefficiencies that resulted in spending hours manually reviewing calls to accurately qualify and report leads. Officials determined they needed a smarter, automated solution to bridge the gap between marketing efforts and tangible business impact while improving operational efficiency.
Suite of Tools
That led the Texas-based company to partner with CallRail, whose artificial intelligence (AI)-powered solutions helps businesses attribute each call, text, chat, and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7.
The Search Labs utilized CallRail’s suite of tools— Leveraging Call Tracking, Form Tracking, Premium Conversation Intelligence, and Convert Assist—to gain clarity on lead attribution and marketing performance, empowering them to showcase ROI like never before.
Improvements Seen
Officials noted that through the Conversation Intelligence capabilities in analyzing call transcripts, Search Labs teams identify key trends, track conversion signals, and pinpoint where deals stall in the sales process. This results in regularly exporting lists of qualified leads for his clients, who then mark which ones converted.
“Pre-CallRail, I didn’t know what happened as soon as I sent leads to the website,” said Zac Terry, founder of The Search Labs. “I only knew how many people were driven to the site and how many converted. Then I’d have to ask if they had an uptick in sales, but it wasn’t a textbook calculation to track that impact back to me as an agency.”
Other improvements included:
- $4+ Million in Client Profit. By connecting marketing efforts directly to revenue, The Search Labs helped clients make data-driven decisions that resulted in over $4 million in profits in just two years.
- Efficiency Gains. Automating lead qualification and reporting saved the team hours of manual effort, allowing the agency to scale with ease without sacrificing personalized service.
- Proven ROI. With precise attribution insights, The Search Labs confidently demonstrated the value of their campaigns, securing trust and long-term partnerships with clients.
Redefining Modern Marketing Partnerships
By fully leveraging CallRail’s capabilities, The Search Labs has redefined itself. They now blend technology-driven insights with a consultative, transparent approach, helping clients close more deals and grow their businesses.
“Rather than stopping at lead generation, we positioned ourself as a strategic partner, guiding clients to fully leverage CallRail’s capabilities to close more deals and grow their businesses,” said Terry. “This focus on education, optimization, and transparency differentiates us from other agencies and helps build lasting client relationships.”