Vidyard a video messaging and asynchronous communications platform, has launched an agentic solution that creates and distributes personalized video messages for sales. The latest addition to Vidyard’s AI-led offerings, Video Sales Agent is generally available to all Vidyard Business Plan customers. Using the solution, reps can have timely and impactful interactions with prospects at every stage of the buying journey. Reps can tap trigger-based automations for Salesloft, HubSpot, Marketo and Salesforce, to automate the creation and distribution of personalized video messages featuring a rep’s AI Avatar. As a result, they can:
- Send personalized meeting confirmations to forge a stronger connection with buyers and reduce no-show rates;
- Nurture leads with personalized video content that addresses their specific needs, based on content they may have downloaded from your website, and moving them closer to conversion;
- Create and send personalized video messages to every prospect on their list;
- Deliver personalized meeting reminders and agendas; and
- Create videos that align with key moments in the customer lifecycle.
“Sales teams are increasingly challenged to personalize communication at scale in a digital-first world,” said Jonathan Lister, Chief Operating Officer at Vidyard in a statement. “Buyers are inundated with sales messages and require personalized value to engage at every step. With Video Sales Agent in hand, go-to-market teams can automate top-performer behaviors for sellers — ultimately improving engagement across the sales cycle and increasing revenue.”