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Visa aims to be Apple’s new credit card partner, bids $100 million to replace Mastercard: Report

Posted on April 3, 2025 by admin

Visa has reportedly offered Apple a whopping $100 million to take over the tech giant’s credit card partnership, replacing Mastercard, reported Reuters quoting Wall Street Journal on Tuesday, citing sources familiar with the matter.

Visa has made a bold push to secure the Apple Card, offering an upfront payment typically reserved for the largest card programs, WSJ reported. Visa declined to Reuters’ request for comment.

Reportedly, American Express is also aiming to unseat Mastercard to win the Apple card. Amex wants to be the card’s issuer as well as the network, the report said, citing the sources.

Another partnership

Goldman Sachs and Apple, which launched their credit card partnership in 2019 with Mastercard as the payment processor, have ended the alliance, according to a report from November 2023.

Several financial firms are vying to replace Goldman as the credit card partner.

Reuters reported in January that Apple was in talks with Barclays and Synchrony Financial to become the tech giant’s credit card partner. JPMorgan Chase has also been in talks with Apple about the business since last year, Reuters had reported previously, Reuters reported.

Goldman entered the consumer business nearly a decade ago, aiming to broaden its revenue beyond its traditional mainstays of trading and investment banking.

By late 2022, the Wall Street powerhouse decided to scale down its retail ambitions after setting aside billions of dollars to cover potential losses in the business.

(Disclaimer: Mint has a tie-up with fintechs for providing credit, you will need to share your information if you apply. These tie-ups do not influence our editorial content. This article only intends to educate and spread awareness about credit needs like loans, credit cards and credit score. Mint does not promote or encourage taking credit as it comes with a set of risks such as high interest rates, hidden charges, etc. We advise investors to discuss with certified experts before taking any credit. )

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