Ammunition, a full-funnel advertising agency, announced a strategic reorganization to usher in a new era of tech-driven creative innovation.
As part of this realignment, the agency has appointed Jonathan Hayes as Chief Creative Officer (CCO). This move underscores Ammunition’s commitment to using AI and emerging tools to reinvent how ideas are brought to life and deliver greater outcomes for clients, according to company officials.
“This is a defining moment–not just for our agency, but for the industry,” said Jeremy Heilpern, CEO of Ammunition, in a statement. “Clients are looking for more than just great creative; they want fast, smart, tech-forward solutions that move the needle.
The New CCO
The company’s Chief Creative Officer role is evolving from a focus on copy and design to a broader, strategic function that integrates creativity, technology, and business objectives. This shift reflects a growing need for leaders who can drive co-creation, streamline execution, and foster collaboration across teams.
In his new role, Hayes will lead all creative operations—overseeing campaign development, brand building, product and digital design, video production, and driving AI integration to streamline processes. This reflects a broader shift in how creative leadership toward a more holistic approach to building brands and delivering results.
“Jonathan’s vision and deep understanding of AI and modern production are exactly what we need to lead this next chapter,” said Heilpern. “His hands-on leadership reinforces our values and positions us for sustained success.”
Hayes Background
Ammunition is leaning into its digital roots as clients demand faster delivery without sacrificing quality. The Atlanta-based company is leveraging its tech and development foundation to push creative forward with smarter, more integrated solutions that drive growth and strengthen client partnerships.
“I’m honored to step into this role at such a pivotal time,” said Hayes. “With a foundation in video and a passion for modern, efficient tools, I’m ready to help push our creative vision forward—and continue building an agency where great ideas thrive.”
Additionally, the company announced that Sean Brown was named Head of Production. Brown’s operational excellence and deep production know-how make him the ideal leader for this role, driving the agency’s new creative goals through collaborative, high-quality execution across all production aspects.
Underscoring its ongoing momentum, these appointments come on the heels of Ammunition being named to the Inc. 5000 and ADWEEK’s Fastest Growing Agencies lists, as well as the Inc. Regional Southeast for a second year. For more, visit www.ammunition.agency.