Infolinks is collaborating with StackAdapt to enable advertisers to tap into Infolinks’ brand-safe, curated supply across more than 25,000 publishing partners.
The partnership between Infolinks, the advertising marketplace known for curating high-performing and sustainable media inventory, with StackAdapt, a leading multi-channel programmatic advertising platform, enhances access to high-impact media placements while eliminating inefficiencies in the supply path that is being built on a shared commitment to transparency, performance, and innovation.
“This partnership reflects our mission to help brands scale impact with intelligence,” said Bob Regular, CEO of Infolinks, in a statement. “StackAdapt is a proven leader in performance and precision, and together, we’re creating a more efficient and effective path for advertisers to reach the right consumers, on the right terms.”
Stronger Engagement
By uniting StackAdapt’s precision targeting capabilities—including contextual, behavioral, and geographic segmentation—with Infolinks’ Smart Algorithm and exclusive inventory, advertisers can expect stronger return on ad spend (ROAS) and improved engagement across display, video, and CTV.
“StackAdapt buyers will now benefit from streamlined access to Infolinks’ programmatically enabled inventory, curated through direct publisher relationships and optimized for both sustainability and performance,” said Jonathan Slavin, CBO of Infolinks. “The result is a cleaner supply path, reduced latency, and smarter monetization for publishers without sacrificing user experience or advertiser outcomes.”
Proprietary Placements
StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide marketers with an easy way to plan, execute, and drive the best performance across all devices, inventory, and publishing partners.
Infolink’s AI-powered Smart Algorithm makes it easy for advertising partners to instantly access the insights and perfectly curated mix of ad units they need to appear within to drive ROAS across an exclusive network of 25,000+ premium publishing partners. Infolinks’ direct, exclusive partnerships with publishers provides transparency and allows advertising partners to outperform their brand and performance marketing goals across their display, video and CTV advertising investments by as much as 25%.
“Partnering with Infolinks gives our advertisers a unique edge,” said Greg Joseph, VP of Inventory Development at StackAdapt. “We’re able to offer not only their premium proprietary placements but most importantly true curation at its core without any added fees being absorbed by our advertisers. That’s a win we are happy to get behind.”