Expandi Limited and Kompass have entered an alliance aiming to redefine how businesses connect, market, and grow by leveraging cutting-edge technology and unparalleled data resources.
The agreement covers multiple strategic areas that will deliver innovative solutions to the B2B market. Expandi Limited is a European-based B2B MarTech and AdTech vendor. Kompass is a global leader in B2B SalesTech and MarTech solutions.
The partnership combines Expandi’s expertise in MarTech and AdTech with Kompass’s business intelligence resources, this alliance empowering businesses to achieve new levels of efficiency, precision, and growth, according to officials from both companies.
Resource for the Digital Age
Raffaele Apostoliti, Founder & CEO of Expandi Limited, commented that the partnership is a natural fit between two leaders in their respective fields.
“By integrating our advanced marketing technologies with Kompass’s vast global data resources and martech solutions, we are creating a unique ecosystem that will redefine how businesses connect and grow in the digital age,” said Apostoliti in a statement.
Key Areas of Collaboration
The partnership will integrate Expandi’s B2B Stars platform with www.Kompass.com, one of Europe’s most accurate and populated B2B marketplace. This integration will create a comprehensive “find and be found” solution, enabling companies worldwide to connect with trustworthy partners based on reliable criteria such as verified reviews, financial ratings, and industry awards.
The alliance will feature targeted advertising on Kompass.com, using Expandi’s advanced digital advertising solutions, including AccountInsight. Advertisers will benefit from precise targeting capabilities using firmographics, technographics, intent signals, location data, and more—providing unparalleled reach and relevance.
Expandi is mandated by Kompass to offer the new premium placement to Expandi’s direct clients in the enterprise space and to Expandi’s network of global media agencies.
Deal Details
Other features of the deal include:
- Intent Data Synergy with Expandi’s Cyance multi-language intent insights platform being enriched with Kompass’s real-time business intelligence powered by AI, and Kompass generated Intent Data. This synergy will provide businesses with deeper insights into buyer behavior, enabling them to identify opportunities early in the decision-making process.
- ABM Data Integration. Expandi’s ABM platform, Jabmo, will now incorporate Kompass’s database of over 60 million companies, with smart AI generated business criteria, and 200 million contacts across 70+ countries. This integration further enhance Jabmo targeting capabilities for B2B marketers planning to reach both micro businesses and/or additional regions of the world not yet covered by the current platform.
- Advanced Analytics. Kompass’s SalesTech and MarTech solutions will integrate analytics from B2B Stars on over 3 million companies in the US and Europe, including the Corporate Reputation Score and AI-optimized company reports. These reports highlight strengths and weaknesses based on the world’s most comprehensive database of verified B2B reviews.
Tools to Convert B2B Prospects
Patrick Coupier, CEO at Kompass Group, added that his company has always been at the forefront of providing trusted business data for companies worldwide and smart MarTech and SalesTech SaaS solutions and this partnership “marks another key step in this long tradition of innovation.”
“By joining forces with Expandi, we’re combining our global Smart Data capabilities with cutting-edge marketing and advertising technologies to offer even more powerful, insight-driven solutions,” said Coupier. “Together, we’re redefining how businesses find, connect with, and convert their ideal B2B prospect, locally and globally.”