With potential buyers worldwide not able to attend a tour of facilities in person, the opportunity to hold hybrid events is growing for companies. But how can businesses replicate the in-person experience in a way that allows virtual attendees to feel as if they are onsite?
That was a challenge confronting electrical equipment manufacturer Plug Power, which has valued customers and partners in Europe and Asia. Officials sought to produce a hybrid event that provided a virtual alternative to the in-person launch of its new ‘Gigafactory.’
Plug Power, a company that builds green hydrogen production plants across the U.S., partnered with Zuant 3D to develop a virtual experience that uses a 3D scan to provide a virtual factory tour of the tour stops used at the live event.
Virtual Tour
Zuant uses Matterport’s 3D photography to create an immersive virtual experience that seamlessly integrates with CRMs. A digital scan of a physical space is used to create a ‘digital twin’ that converts a live event into a virtual experience and opens sales channels to a 24/7 global audience.
According to Pete Gillett, CEO of Zuant, the 3D application offers an advantage over traditional interactions, as it can either be an entirely exclusive experience for a customer to self-navigate alone, or a guided tour with dual controls for sales agents to use.
“The technology has applications across all kinds of sectors, including trade shows, events, retail, property, manufacturing, construction and hospitality,” he said. “Toshiba used Zuant 3D to be able to run live virtual tours of their tradeshow stand, which maximized opportunities during the show, as well as extended the life of their tradeshow booth, ensuring that they were still generating leads long after the show had finished. On average, clients see a tenfold improvement in lead quality using Zuant 3D.”
Power Results
For Plug Power, each tour stop featured a video presentation from one of the subject matter experts, as well as access to more information and on-demand support. Tailored links to information were sent in follow-up emails to maximize lead conversion.
The result: 1,600 people attended the Plug Power virtual event and made more than 65,000 interactions in the 3D space from all over the world. Zuant 3D transformed lead capture and maximized conversion rates by as much as 20%.
“We just couldn’t have handled the insane traffic for our Gigafactory launch in any other way,” said Tracy Oakland, Global Events Manager at Plug Power. “There’s no question we again… we fully intend on doing at least one, if not multiple, tours of those facilities using Zuant 3D.”
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