Artificial intelligence (AI) tools are being used by go-to-market teams to move faster— but without customer context, those tools can only go so far.
To address this gap, HubSpot is introducing the first CRM connector for Claude that brings each customer’s unique HubSpot context into Claude. With this connector, customers can ask questions in plain language, generate visualizations like charts and graphs, and take action on insights directly in HubSpot.
The HubSpot connector part of a growing set of AI connectors designed to bring CRM context into the LLMs our customers use every day.
Real Context Responses
Karen Ng, EVP and Head of Product at HubSpot, said the connector makes Claude more useful for our customers by grounding its responses in real context from their business.
“It’s a simple, powerful way to get insights you can trust, wherever you work,” said Ng. “And it’s another step in making advanced AI accessible to every business.”
Benefits for Claude Users
Claude users get personalized answers that help them work smarter and stay focused on what matters most, with visualizations tailored to their needs:
- Marketing teams can ask Claude to find contacts who opened a recent email campaign but didn’t click through, and generate a pie chart to support follow-up segmentation.
- Sales teams can ask for a summary of active deals organized by name, amount, and stage, and sorted by closing date to help prioritize the week.
- Support reps can ask for all open tickets assigned to them, sorted by priority and creation date.
- Customer success teams can ask Claude to compare resolution approaches and outcomes across support channels to drive consistency and quality.
“Claude is designed to reason through complex questions and deliver thoughtful, conversational answers,” said Scott White, Head of Product, Claude.ai. “With the HubSpot connector, customers can bring their real-time CRM context into Claude—making it more valuable for HubSpot-powered teams looking to gain insight and take action.”
Who Can Use the Connector
The connector enables Claude users to see the CRM data they’re allowed to access in HubSpot. For example, individual sales reps will only see pipeline data for deals they have permission to view.
Anthropic does not use the data shared through HubSpot to train its models except in certain instances, like when a customer chooses to provide feedback or opts into training. Customers can refer to the terms (consumer & commercial) in their specific Anthropic plan.
The HubSpot connector for Claude is available now to all HubSpot customers across all tiers with a paid Claude subscription (Pro, Max, Team, or Enterprise).