Integrate offers a cross-channel demand management SaaS platform for enterprise B2B demand and marketing operations teams. Integrate is designed to accelerate speed-to-business value through powerful integrations, deliver 100% marketable and compliant leads with trusted governance, provide AI-powered insights to enhance and expedite smart decision-making.
Integrate works with organizations like Salesforce, Microsoft, Akamai and Pluralsight to power its B2B marketing strategies.
The Lowdown
Pipeline360 is Integrate’s media arm that offers an all-in-one integrated media solution for content syndication, account intelligence enhancement and digital advertising.
Back-Of-The-Box Details
Pipeline360 seeks to enable a strategic, holistic demand generation approach tailored for the reality of today’s B2B purchasing process. Powered by Integrate, Pipeline360 combines targeted display, content syndication and a comprehensive marketplace model to help ensure that marketers achieve 100% compliant and marketable leads by:
- Effectively engaging with audiences much earlier in the buying cycle;
- Connecting with buyers at every stage of the process; and
- Optimizing programs to drive performance.
Who It’s For
Demand generation teams and B2B marketing teams seeking to drive predictable, compliant pipeline.
What It Solves
Pipeline360 helps marketers:
- Acquire high-quality leads at scale;
- Ensure all leads adhere to local and global data privacy laws and guidelines through data governance;
- Optimize program performance via analytics; and
- Drive outcomes that demonstrably drive pipeline.
What Makes It Special
Pipeline360 brings content syndication management and campaign management — including display advertising, lead validation and standardization — under one roof with links to CRM and marketing automation data.