The hardtop roadster introduces the brand’s new design philosophy and previews a new production model
Following a series of high-profile leaks, Audi has officially unveiled the Concept C. It’s a hardtop roadster that previews the brand’s new design philosophy as well as a production model that will likely be based on the redesigned Porsche 718.
Looking bold and minimalist, the concept embraces the spirit of the Auto Union Type C and features the all-new “Audi brand face.” The latter is a radical departure as features a rectangular grille with portrait orientation.
The grille is flanked by angular accents, which channel air into vertical curtains that have a design that mimics the central grille. They’re joined by slender four-element headlights, which are slated to become a design element that will “define Audi’s visual identity during both day and night.”
The eye-catching design continues further back as the concept has a rakish windscreen and streamlined bodywork. The latter features taut surfaces, sharp lines, and a pronounced shoulder line that runs the entire length of the car.
While the aerodynamic wheels and sporty side skirts draw attention, the retractable hard is the real star. Audi’s noted it’s the first ever used on an Audi and deliver the benefits of a convertible as well as the styling and security of a coupe.
The roof is broken up into two different sections and a rear hatch opens to reveal a storage space. The roof then slides backwards, before the hatch closes. It operates similar to the Porsche 911 Targa, which isn’t surprising as the two also share familiar design.
Out back, there’s a relatively plain rear end with a wide diffuser and four-element taillights. The model also eschews a rear window in favor of camera that is mounted in the top most ‘vent.’
The industrial design carries over to the cabin, which has all the ambience and glamour of an airport gate. Drivers sit behind a new reimagined steering wheel and find themselves looking at a digital instrument cluster.
While this is fairly typical, Audi embraced a ‘shy tech’ approach to minimize distractions. As part of this effort, the model has a 10.4-inch infotainment system that folds out of the way when it’s no longer needed.
Elsewhere, we can see digital climate controls, anodized aluminum accents, and indirect ambient lighting. The automaker also eschew leather for stylish upholstery.
Production Model Inbound
While the car is technically a concept, Audi confirmed it’s a “concrete preview of a production vehicle.” It will be built at their Böllinger Höfe plant and it’s expected to arrive in 2027.
Besides previewing a future production model, the concept’s exterior and interior design will influence other road-going vehicles. While those changes are likely a ways off, Audi confirmed plans to introduce an entry-level EV next year that will be built in Ingolstadt. 2026 will also see the introduction of new performance models, which will likely include the S6 and RS6 Avant.
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