The Chrysler Pacifica is currently the brand’s only vehicle but it won’t stay that way for long with confirmation that an all-electric SUV will join the brand’s line-up in 2025.
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This new Chrysler model will not be a production version of the Chrysler Airflow Concept but instead a yet-unknown SUV. It is expected to be underpinned by the STLA Large platform and may be similar in size to the Jeep Wagoneer S.
While recently speaking with Car and Driver, Chrysler chief executive Christine Feuell noted the brand is committed to a rapid growth of its line-up over the coming years.
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“The brand was not invested in for a very long time,” she said. “When I joined in 2021, we set out to develop a product and technology road map to revitalize the future of Chrysler. We have a really healthy cadence of new-product development and launches starting with the battery electric vehicle launching in 2025. We’ll have a Pacifica refresh coming, and then some more new vehicles launching in quick succession after that.”
An update to the Pacifica could prove to be particularly important for the brand. Last year, Chrysler sold 120,000 Pacificas, significantly more than the 75,000 Toyota Odysseys, 66,000 Honda Siennas, and 43,000 Kia Carnivals sold over the same period.
Read: Chrysler’s Existential Crisis Amidst Single-Model Lineup And Electric Dreams
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“We believe in the future of the minivan. I think we just need to reframe and reimagine what it can be,” Feuell added. “This is a segment that Chrysler created, and I’m looking forward to re-creating what the segment could be in the future.” It is unclear what updates Chrysler has in the works but an all-electric version is certainly a possibility.
“Look, I’d always love to have more and faster, but I can tell you that we’ve not only grown sales, we’ve improved the profitability of the brand significantly over the last two years, and that is helping to fund the new-product development that you’ll see going forward,” Feuell concluded.
