Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud Prospecting Center. This integration reportedly leverages Demandbase’s data — drawn from more than 1 trillion monthly interactions and 36 billion B2B site visits — to help sales teams identify and prioritize accounts most likely to be in-market.
According to the companies, key features of the integration include:
- Enabling administrators to fine-tune weighting across various intent data components to align them with specific business objectives;
- Enhancing data accessibility to help ensure that intent insights are readily available across the entire Salesforce ecosystem; and
- Helping teams identify top intent accounts and initiate targeted engagement strategies via a sales dashboard.
“We’re delighted to bring even greater value to our shared customers through this integration,” says Michael Wilczak, Chief Strategy & Development Officer at Demandbase, in a statement. “By embedding our intent data directly into the Salesforce Prospecting Center, we’re helping sales teams focus on the most promising leads, enhancing their efficiency and increasing their chances of closing deals. This integration provides a seamless, powerful toolset for our customers, keeping their sales efforts hyper-focused on accounts showing real buying signals. It delivers precision targeting and better sales outcomes—all within the tools they’re already using every day.”