- The discount can slash the Ford Bronco Raptor’s MSRP by more than 15 percent.
- Most 2024 Bronco variants from Ford’s inventory are also available across the US.
- It’s estimated that there are approximately 6,000 Broncos from 2024 in the country.
If you’ve always wanted to own a Ford Bronco, now could be the time to do so. With thousands of 2024 models still sitting on dealership lots across the US, Ford is working to move inventory, opening the door to significant discounts, including up to $14,000 off in some cases. And, fortunately for enthusiasts like ourselves, it’s the flagship Bronco Raptor that stands to benefit the most.
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The Bronco Raptor is eligible for up to $14,000 in dealer cash through August 4 in select regions. This doesn’t necessarily mean every buyer will walk away with that full amount shaved off the price, though. Dealer cash gives dealerships the flexibility to either pass along the savings to customers or keep the incentive for themselves. So if you’re serious about buying, a little negotiation might go a long way.
Read: Tiny Part Triggers One Of Ford’s Biggest Recalls This Year And There’s No Fix Yet
According to CarsDirect, the Bronco Raptor discount is available for both purchase and lease deals. Cities where the offer applies include Atlanta, Kansas City, New York, Orlando, Philadelphia, Phoenix, Seattle, Dallas, Denver, Detroit, and Boston. With a starting MSRP of $91,930, a $14,000 discount represents a substantial 15.2 percent off, making a noticeable dent in the price of the high-performance SUV.
More Than Just the Raptor
It’s not just the Bronco Raptor that is eligible for some tempting savings. There are also deals available for other 2024 Bronco models, including the Badlands and Wildtrak. The available deals for them can reach upwards of $7,000 in Bonus Cash. In total, Ford is believed to have about 6,000 2024 Bronco models in its inventory across the country.
Ford’s “Zero, Zero, Zero” promotion, which includes zero down payment, zero security deposit, and zero first-month payment, also extends to the 2024 Bronco lineup. For some shoppers, taking advantage of this lease offer could make more financial sense than buying outright, especially when combined with available Bonus Cash incentives.
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