The future of the British brand looks bleak as UK production could become a thing of the past
- Lotus could cease production in the United Kingdom and shift assembly to America.
- Closing the Hethel plant could result in approximately 1,300 people becoming unemployed.
- Lotus’ first plug-in hybrid is coming later this year as customers turn their backs on EVs.
Lotus had a tough first quarter as they delivered 1,274 vehicles, which was a 42% decline from a year ago. The bad news continued with revenues of just $93 (£67.8 / €79.4) million, which was a year-over-year decline of 46%. The company also posted a net loss of $183 (£133.4 / €156.2) million.
That’s a bad showing, but Lotus confirmed their first plug-in hybrid model is coming later this year. It will have their 900V Hyper Hybrid EV technology, which was originally announced last November.
More: We Drove Lotus’ Electric SUV To See If It Can Silence Its Haters
At the time, the company said the Hyper Hybrid powertrain would deliver a combined driving range in excess of 684 miles (1,100 km). That’s a huge improvement over the Eletre, which has a WLTP range of between 254 and 373 miles (409 – 600 km) in the UK.
Besides talking about Hyper Hybrids, Lotus CEO Qingfeng Feng said “We remain closely attuned to evolving dynamics in key markets such as the U.S. and are actively evaluating strategic pathways as well as localization opportunities to further strengthen our presence and expand sales operations in the global markets.” That seems to have been a huge hint about the future of Lotus production.
In fact, Autocar is now reporting that production will end in Hethel and be moved to the United States. That would likely be the final nail in the coffin for claims about being a ‘British’ automaker.
The publication suggests Lotus production could be moved to Volvo’s plant in Ridgeville, South Carolina which currently builds the EX90 and Polestar 3. This would help the company get around Trump’s tariffs, even though the US and UK have already reached a trade deal. Despite that, Lotus told the publication Emira production has been paused since the middle of May as part of the “fallout from the increase in tariffs in its key market of the US.”
BBC News says the move is only under consideration at this point, but it could result in approximately 1,300 people losing their jobs. However, the Financial Times suggests the decision has already been made and implies the situation is dire as the company has reportedly “struggled to pay its suppliers in recent weeks.”
While Lotus has a lot of problems, one of the biggest appears to be that their customers aren’t interested in EVs. As Feng noted, “We … understand that a pure-electric sports car is not going to attract a lot of attention.” To get around this, the aforementioned Hyper Hybrid powertrain will be found in both lifestyle cars – like the Eletre and Emeya – as well as sports cars.
