Integrate, a lead management and data governance solution, released several new features designed to enhance how B2B marketers capture, organize and govern lead data across multiple channels.
These new features reportedly equip enterprise marketers with the tools needed to manage lead data from diverse sources. According to the company, the release seeks to help marketers:
- Organize leads by custom channels to enable greater visibility into campaign performance and more accurate tracking across sources;
- Ingest lead lists from multiple sources to help ensure data is clean and free from duplicates;
- Gain visibility into real-time conversion insights by channel and campaign via a new dashboard; and
- Define and configure multiple buying groups within the same target account, segmenting leads by persona, geography or product line.
“Marketers today struggle to manage disconnected lead data from various channels,” said Aaron Mahimainathan, Chief Product Officer at Integrate, in a statement. “These new features help eliminate that chaos by making it easier to consolidate, govern and optimize leads from all sources. This release represents a significant step toward our goal of enabling marketers to transform their lead management strategies and extract meaningful insights to improve campaign outcomes and drive revenue.”