A new report out of the UK claims Jaguar and Land Rover are delaying their most important electric vehicles
- Jaguar Land Rover is reportedly delaying multiple electric vehicle launches until 2026.
- At least four different electric models across the two brands are affected by the delay.
- A spokesperson says launches will happen at the right time for clients and markets.
Interest in electric luxury vehicles remains strong, but for some automakers, getting new models to market is proving slower than planned. More than 60,000 people have reportedly lined up for Range Rover’s first all-electric SUV. Jaguar, meanwhile, is staking its entire brand on an all-new, all-electric future.
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Now, customers for both brands will have to wait a little longer to actually get their hands on either offering. A new report claims that Jaguar and Land Rover are pushing back production amid other issues.
As we reported earlier today, the Jaguar Land Rover group is cutting up to 500 management jobs in the UK. Tariffs are hitting the company hard. And it’s no secret that sales are struggling as a result of all the changes going on inside and outside of the brands. That said, it appears as though things just got worse for prospective clients.
Launch Delays for Key Electric Models
A new report says that Jaguar Land Rover is pushing back the launch of the Range Rover EV and two Jaguar EVs. Previously, Land Rover had targeted a late-2024 release for its electric SUV, while Jaguar’s models were scheduled to enter production by mid-2026. Those dates are now being pushed back as the company is waiting to allow for “more testing and for demand to pick up,” says the Guardian.
A Flexible Strategy, but No Firm Timelines
A company spokesperson told the news outlet that, “By 2030 JLR will sell electric versions of all its luxury brands. Our plans and vehicle architectures are flexible so we can adapt to different market and client demands. We are committed to the highest standards of design, capability and quality, and we will launch our new models at the right time for our clients, our business and individual markets.”
Waiting for the Right Moment?
What’s odd about that is that both brands need a shot in the arm sooner rather than later. As industry trends continue to develop, it doesn’t appear as though electric vehicles are suddenly going to shoot up in popularity anytime soon.
No doubt, the influence of the U.S. market and the political administration there will also have a hand in that. If Jaguar and Land Rover are waiting for the perfect time, it might not come for quite a while.
