Shah Rukh Khan, Akshay Kumar, Ajay Devgn, who appear together in the tobacco Vimal’s ad, have been served notices for the same. The Deputy Solicitor General SB Pandey informed the Lucknow bench of the Allahabad High Court that the Central Consumer Protection Authority (CCPA) had served the said notices.
Advocate Motilal Yadav has filed a petition raising concerns about Bollywood celebrities and Padma Awardees participating in advertising products that can be harmful for consumption and health. The Deputy Solicitor General told the bench of Justice Rajesh Singh Chauhan that show cause notices were issued to actors Shah Rukh Khan, Akshay Kumar and Ajay Devgn on October 20.
Recently, Akshay Kumar joined Shah Rukh Khan, and Ajay Devgn for a new advertisement of Vimal. Actor and model Soundarya Sharma is also a part of the commercial. However, it seems like Akshay Kumar fans are not too excited about him promoting a tobacco brand.
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The clip shared by a SRK fan page opens to Shah Rukh and Ajay Devgn waiting for Akshay Kumar in a car, but the OMG 2actor is unable to hear the horn as he is busy listening to music on headphones. SRK tries to get Kumar to listen by throwing a ball toward his glass window, but it ends up hitting his neighbor Soundarya Sharma’s window. An irritated Ajay Devgn opens a packet of Vimal and points towards Kumar’s window. Drown by the aroma of it, the OMG 2 actor comes to the window and Ajay Devgn asks him to come down.
Clarification by Akshay Kumar
Seeing the backlash on social media, the Mission Raniganj actor shared a note X and wrote- “These ads were shot on 13th October, 2021. I have not had anything to do with the brand ever since I publicly announced the discontinuation of the endorsement. They can legally run the already shot ads till the end of next month.”
When Akshay Kumar Apologised To His Fans
For the unversed, earlier, Akshay Kumar was trolled for being a part of the Vimal brand. Following this, the Bell Bottom actor even apologized to his fans with a heartfelt note on his official Instagram account.