Salesloft, a revenue orchestration platform, named Vidyard, an online video platform, as its preferred video partner to help Salesloft users incorporate personalized video messages into their email workflows.
Through the partnership, the companies plan to help sellers create unique buyer experiences through personalized interactions and scalable workflows. Key features of the collaboration include:
- Recording and sharing personalized video messages directly from Salesloft;
- Leveraging AI-powered insights within Salesloft Rhythm to recommend and prioritize next-best actions based on video content engagement;
- Adding videos to email templates and tracking video engagement directly within Salesloft; and
- Streamlining sales reps’ workflows, incorporating videos into any email, tracking engagement and prioritizing follow-up actions based on video view data.
“Naming Vidyard as our preferred video partner is a strategic move that addresses the evolving needs of today’s sales teams,” said Lee Zucker, SVP of Global Sales and Alliances at Salesloft, in a statement. “Integrating Vidyard’s video messaging capabilities and engagement signals into Salesloft enables our users to stand out in a crowded digital landscape, enhancing the human element in sales interactions and leveraging video engagement insights to drive higher response rates and improved customer relationships. This partnership equips sales professionals to excel in a market where effective and impactful communication is essential.”